digital
1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Apr 18, 2022 by Aarti Gill · across every show →
Everything said about digital, oldest first
Apr 18, 2022
Gill: Digital tests creative concepts while scaled TV delivers cheaper reach
“I think the digital gives you a good way to experiment on your creative cons. And then if you think that it's working well, then you can actually take it to a much larger kind of a reach, right? And I think TV on a large scale turns out to be much cheaper way …”