Customer Acquisition Channels
topic on 5 shows · 5 statements across 5 episodes
the Y Combinator Startup Podcast 
Founder's Journal 
Startups For the Rest of Us 
the Official SaaStr Podcast 
Top Founders
5 statements about Customer Acquisition Channels, every show
Schaad: Startup landing pages must be customer acquisition channels, not interactive toys
“It's kind of like a customer acquisition channel, right? This is not your product. This is not a web site as in kind of like a cool thing on the web. There's space for that as well, but these are like Startup landing pages and they're basically customer acquis…”
Walling: Developing four marketing channels simultaneously causes early startups to fail
“What you don't want to do is try to experiment with and develop four channels at once because you're basically, probably with your limited resources, not going to succeed at any of them.”
Liam Martin: Scaling companies rely on only one to three customer acquisition channels
“Next, there's one to three ways to get customers. That's it. Very, very few companies, if you look at their user acquisition funnels, actually do more than three, four, five Significant sources of user acquisition as you see them scale.”
Medeiros: Expand product categories when customer acquisition hits a channel cap
“So I think it's the right time when you feel like you've reached a cap for your acquisition channel for your current category, and you should start anticipating that.”