CPG Brands
topic on 5 shows · 6 statements across 6 episodes
the Pitch 
My First Million 
the Startup Ideas Podcast 
Top Founders 
How I Built This
6 statements about CPG Brands, every show
Trofimova: CPG brands spend $2T globally on untraceable marketing
“It's two trillion dollars globally is what they spend on marketing, completely in the blind, with no traceability.”
Mares: Core barriers to building CPG brands are steadily falling
“I think that there's all of these barriers to building CPG brands. It's basically like, Can you make the product? Can you design it? Can you build a good brand? Can you market it well? And I think that the barriers are just more and more coming down.”
Conwell: CPG brands face a hard growth plateau around $2M to $3.5M
“It can be really, really tough for a new brand to break in, but even more so, it becomes really tough for a new brand to scale. Like, I've seen companies get two million in revenue, 3.5, it starts to plateau. And then it seems like there becomes a different ga…”
Maldonado: Getting onto retail shelves is easy compared to post-launch execution
“You selling to the retailer and getting out on the shelf is the easy part. That's when the work starts.”
Puri: High-growth CPG brands can sell for 2x to 5x revenue
“I think you can safely sell for, you know, somewhere between two and four X revenue, depending on what your story is, how fast you're growing, how big that market is, you know, et cetera. But I think to even up to five times revenue is possible for a brand lik…”
Kline: CPG Brands Are the Sweet Spot for Influencer Marketing
“Like I think CPG brands is the real sweet spot. Like it is an amazing way to generate conversation. You can send out product via, you know you know, mail service to a bunch of different influencers. And, It's a great way to get campaigns up really fast, and it…”