Classy
company on 3 shows · 12 statements across 1 episodes · said 16 times in 4 episodes since 2016
Top Founders 12 
Lenny's Podcast 2 
20VC 2
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Top Founders 1220VC 2Lenny's Podcast 2
2023 2 mentions in 1 episode
2018 12 mentions in 2 episodes 6 per episode
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12 statements about Classy, every show
Classy's pricing sweet spot is $500 per month plus 2%
“Our sweet spot has been 500 bucks a month and two percent since we've launched. And then from there we've done lower plans and then we've done higher plans as we've moved up market.”
Classy originated as a San Diego charity pub crawl
“Initial launch was actually a charity pub crawl in San Diego for the American Cancer Society”
Classy has nearly 2,000 paying subscription customers
“We've just passed 4000 organizations on the platform in terms of subscription paying customers. We're a little under 2000. So about half of those.”
Classy's revenue mix is 60% subscriptions and 40% transaction fees
“We're like Shopify where about 60% of our revenue is subscription based and about 40% is transaction fees.”
Marketing drives 60% of Classy's pipeline, with 40% cold outreach
“Marketing covers about, say, 60% of the floor. The other 40% is just cold outreach.”
Classy's 220-person team is 45% sales and 35-40% developers
“We're about 220 folks and the makeup of that is about 45% sales, about 35 to 40% dev, and then everyone else is, is the rest.”
Classy's fully burdened CAC payback period remains under 18 months
“Actually, ever since the company started, we've been under 18 months. That's sort of like our payback period.”
Classy maintains 100% to 110% net revenue retention
“Yeah, so we're like, we've been about 100 to one 10 net negative retention for a while and as we move up market, it's a little different because it takes longer for the organizations to ramp up, but we expect that to be, you know, really, really healthy moving…”
Classy's annual gross logo churn is approximately 15%
“Gross is like basically like 15% across the full platform.”