Cerny: Immediately took 30 rejections in initial fundraise before shifting focus
“The very first time that I went out, I think it took a 30 nose to make me realize that maybe my time would have been better spent building more of the company than having another 30 conversations.”
Cerny: Founders shouldn't raise until convinced investors would be remiss passing
“Don't go out until you're ready. I think a lot of founders kind of take whatever, whatever piece of wisdom or truism they get about, you should be raising when you have six months runway left, or when you get your first or third customer, whatever it is, that'…”
Cerny: Smart seed investors back high founder learning velocity
“And I think the smartest seed investors are investing in, in the founder's ability to use the seed capital to really figure out the answers to some really hard questions that have never previously been answered and make a lot of mistakes along the way, but lea…”
Cerny: Cap table selection should prioritize trust and founder vulnerability
“Silicon Valley is a really small place, and to me, the rule of thumb of who I want on my cap table and how I think about meeting investors and bringing them on board is, do I, in my gut, feel like I can trust this person? Like, I can be vulnerable with them an…”
Cerny: Modern sales reps are no longer solely motivated by money
“There's this old perception of the coin operated salesperson is just motivated by money, but that couldn't be further from the further away from today's reality.”
Cerny: Successful sales software must deliver a lifestyle, not just utility
“A key insight that we had early on was that in order to be successful with salespeople, we can't just build and sell a piece of software. What we're bringing to the market is a lifestyle. It's an aspirational lifestyle that is more in keeping with what motivat…”
Cerny: Younger workers will seek workarounds rather than use legacy CRMs
“More and more of today's entry-level workforce generation will often just not put up with clunky software. When you think about how they live, First thing they do after they open their eyes in the morning is check their Instagram, check their Tinder, and hit t…”