Cerny: Younger workers will seek workarounds rather than use legacy CRMs
Branko Cerny · Immediately's Branko Cerny on The Rise Of Bottoms Up Sales and The Importance of Branding For Enterprise SaaS Companies · Mar 25, 2016 · at 8:24
Branko Cerny, founder and CEO of Immediately, discusses how consumer design expectations shape tech adoption among entry-level workers.
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“More and more of today's entry-level workforce generation will often just not put up with clunky software. When you think about how they live, First thing they do after they open their eyes in the morning is check their Instagram, check their Tinder, and hit the gym at Equinox. And that's the expectation that they have for user experience and for a user facing brand. And they'd rather find a workaround than use the antiquated piece of expensive technology that their company uses for, say, a CRM.”
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