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Branko Cerny

Founder & CEO, Immediately · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

Branko Cerny is the Founder and CEO of Immediately, a mobile platform for sales professionals. The company has received backing from investors including Naval Ravikant, Ryan Holmes, and Jonathan Abrams.

12statements → 4claims → 1claims resolved → 3.83/5average certainty → 2.17/5average debate potential → 4.3/5argument clarity · the sources → 1said about them ↓

1 supported 0 partly supported 0 contradicted 3 not checkable as stated how the 4 claims stand · each chip opens the sources

4 assertions · 1 opinion · 6 insights · 1 disclosure · every statement was checked. The predictions and assertions are the 4 claims: statements the public record can support or contradict. 1 is resolved, and 3 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Branko argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Cerny: Cognitive science shows 15 minutes needed for task immersion
“Cognitive science tells us that it takes up to 15 minutes to really fully immerse yourself in a task”
Branko Cerny Mar 25, 2016 ▶ 2:52 Immediately's Branko Cerny on The Rise Of Bottoms Up Sales and The Importance of Branding For Enterprise SaaS Companies

Argument clarity: do they answer the question? how? →

4.3 / 5 directness 4.5 · coherence 4.8 · precision 3.8 · compression 3.8

redirected or did not address 3 of 19 assessed questions (16%). Watch them ▸

This is a score against a rubric. It is not a rank. Every host question → answer exchange is scored with names hidden on directness, coherence, precision and compression, 1–5 each, on meaning alone: disfluencies are ignored, and only raw unedited episodes count. This is the score that measures thought. Every scored exchange, scores shown → · The rubric and its checks →

How they sound: speaking style how? →

228 words/min while actually speaking · 15.3 um and uh per 1k words

Measured by listening to the audio itself: 3,996 words across 1 episode of raw-level tape, transcribed verbatim with every um and uh kept, each one attributed only where the alignment onto our timed stream is unambiguous. These are measurements of speaking style. We do not rank them: across this corpus, fluency and argument quality are nearly uncorrelated (ρ≈0.2), and smooth talking does not signal clear thinking. How it's measured →

How the interview went all their pushback → series average →

Across 1 rated episode:

host pushback ▾ 3/10
pushed back at the host 1/10
setup questions received 75%

Everything Branko Cerny said on 20VC that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Cerny: Successful sales software must deliver a lifestyle, not just utility
“A key insight that we had early on was that in order to be successful with salespeople, we can't just build and sell a piece of software. What we're bringing to the market is a lifestyle. It's an aspirational lifestyle that is more in keeping with what motivat…”
Branko Cerny Mar 25, 2016 ▶ 9:57 Immediately's Branko Cerny on The Rise Of Bottoms Up Sales and The Importance of Branding For Enterprise SaaS Companies
Assertion Not checkable as stated
Cerny: Modern sales reps are no longer solely motivated by money
“There's this old perception of the coin operated salesperson is just motivated by money, but that couldn't be further from the further away from today's reality.”
Branko Cerny Mar 25, 2016 ▶ 10:14 Immediately's Branko Cerny on The Rise Of Bottoms Up Sales and The Importance of Branding For Enterprise SaaS Companies
Opinion
Cerny: Hiring consumer agencies produces inauthentic enterprise SaaS brands
“You can try to hire like a LA brand firm that, that worked with Snapchat and Tinder and have them try and kind of craft the brand for you. But I think it will just come off as inauthentic if you're not actually living it inside of the company.”
Branko Cerny Mar 25, 2016 ▶ 15:32 Immediately's Branko Cerny on The Rise Of Bottoms Up Sales and The Importance of Branding For Enterprise SaaS Companies
Insight
Cerny: Founders shouldn't raise until convinced investors would be remiss passing
“Don't go out until you're ready. I think a lot of founders kind of take whatever, whatever piece of wisdom or truism they get about, you should be raising when you have six months runway left, or when you get your first or third customer, whatever it is, that'…”
Branko Cerny Mar 25, 2016 ▶ 22:51 Immediately's Branko Cerny on The Rise Of Bottoms Up Sales and The Importance of Branding For Enterprise SaaS Companies
Insight
Cerny: Unaligned sales tools force reps to contort their process
“When the technology doesn't map onto how a salesperson would optimally want to run that conversation, it actually becomes a hindrance. The rep has to contort themselves and their sales process to the inadequate tool that they have at their disposal.”
Branko Cerny Mar 25, 2016 ▶ 4:02 Immediately's Branko Cerny on The Rise Of Bottoms Up Sales and The Importance of Branding For Enterprise SaaS Companies
Insight
Cerny: Younger workers will seek workarounds rather than use legacy CRMs
“More and more of today's entry-level workforce generation will often just not put up with clunky software. When you think about how they live, First thing they do after they open their eyes in the morning is check their Instagram, check their Tinder, and hit t…”
Branko Cerny Mar 25, 2016 ▶ 8:24 Immediately's Branko Cerny on The Rise Of Bottoms Up Sales and The Importance of Branding For Enterprise SaaS Companies
Assertion Not checkable as stated
Cerny: Immediately employees must speak with a user every workday
“The way that we run things that immediately, for instance, the number one priority, we say, if nothing else happens in your workday, you have to have to talk to at least one user or one customer every single day.”
Branko Cerny Mar 25, 2016 ▶ 14:33 Immediately's Branko Cerny on The Rise Of Bottoms Up Sales and The Importance of Branding For Enterprise SaaS Companies
Insight
Cerny: Cap table selection should prioritize trust and founder vulnerability
“Silicon Valley is a really small place, and to me, the rule of thumb of who I want on my cap table and how I think about meeting investors and bringing them on board is, do I, in my gut, feel like I can trust this person? Like, I can be vulnerable with them an…”
Branko Cerny Mar 25, 2016 ▶ 17:38 Immediately's Branko Cerny on The Rise Of Bottoms Up Sales and The Importance of Branding For Enterprise SaaS Companies
Insight
Cerny: Smart seed investors back high founder learning velocity
“And I think the smartest seed investors are investing in, in the founder's ability to use the seed capital to really figure out the answers to some really hard questions that have never previously been answered and make a lot of mistakes along the way, but lea…”
Branko Cerny Mar 25, 2016 ▶ 18:40 Immediately's Branko Cerny on The Rise Of Bottoms Up Sales and The Importance of Branding For Enterprise SaaS Companies
Assertion Not checkable as stated
Cerny: Immediately mandates work-from-home Monday mornings for weekly planning
“The number one value that we have at immediately is thoughtfulness. For instance everybody gets to work from home Monday morning until noon, because then at noon, everybody's expected to come in and have really thought through how they want to invest the most …”
Branko Cerny Mar 25, 2016 ▶ 20:01 Immediately's Branko Cerny on The Rise Of Bottoms Up Sales and The Importance of Branding For Enterprise SaaS Companies
Assertion Supported
Cerny: Cognitive science shows 15 minutes needed for task immersion
“Cognitive science tells us that it takes up to 15 minutes to really fully immerse yourself in a task”
Branko Cerny Mar 25, 2016 ▶ 2:52 Immediately's Branko Cerny on The Rise Of Bottoms Up Sales and The Importance of Branding For Enterprise SaaS Companies
Disclosure
Cerny: Immediately took 30 rejections in initial fundraise before shifting focus
“The very first time that I went out, I think it took a 30 nose to make me realize that maybe my time would have been better spent building more of the company than having another 30 conversations.”
Branko Cerny Mar 25, 2016 ▶ 23:43 Immediately's Branko Cerny on The Rise Of Bottoms Up Sales and The Importance of Branding For Enterprise SaaS Companies

The other half of the tape: Branko Cerny's own voice is left out of every number here. Other people bring the name up 1 time in 1 episode on 20VC. every mention, with the transcript →

Who brings them up most Jonathan Abrams 1

Every mention by year

tap a year for its mentions
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0112016episodes it came up in
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2016 1 mention in 1 episode

Appearances (1)

EpisodeDateSpeaking time
Immediately's Branko Cerny on The Rise Of Bottoms Up Sales and The Importance of Branding Mar 25, 2016 19m
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