Cerny: Cap table selection should prioritize trust and founder vulnerability
Branko Cerny · Immediately's Branko Cerny on The Rise Of Bottoms Up Sales and The Importance of Branding For Enterprise SaaS Companies · Mar 25, 2016 · at 17:38
Branko Cerny, founder and CEO of Immediately, shares his core heuristic for evaluating potential seed investors and building his company's cap table.
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“Silicon Valley is a really small place, and to me, the rule of thumb of who I want on my cap table and how I think about meeting investors and bringing them on board is, do I, in my gut, feel like I can trust this person? Like, I can be vulnerable with them and admit making a mistake, and then I will be a better, stronger founder in person for having had that conversation with them.”
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