Brand Building
topic on 5 shows · 8 statements across 7 episodes
the Neon Show 
the Official SaaStr Podcast 
WTF is with Nikhil Kamath 
A Product Market Fit Show 
How I Built This
8 statements about Brand Building, every show
Dawes: Scaling a brand from $10M to $50M is harder than reaching $100M
“I mean, the one thing that I know about building a brand is starting is not really the hard part, and even getting to a million dollars isn't really the hard part. It's really getting from, like, ten million to fifty million is probably the hardest part, and t…”
Patel: Brand building takes 1 year to show and 10 to mature
“You should see it within the first year. Within three years, it really kicks in. Within 10 years, you're starting to become decently well-known within a vertical.”
Koch: Brand building is no harder today than it was in 1985
“I think it's the latter. It's never been easy. I mean, it's, building a brand is just it's hard work, and it's a miracle when it happens. I mean, you're creating something out of nothing. It's the, you know, the 21st century version of alchemy, and that was al…”
Narayanan: Growth hacking is digital real estate, not long-term brand compounding
“I'm saying growth hacking is the new way of getting a great space in a mall, right? The analogy, right? I think here on brand building, I think this consistency point is important. You have to be known for something that compounds over time, right?”
Shamani: Cluttered consumer categories require either aspiration or education
“So every time you're going to build a brand, which is in a cluttered category, you can either build it by aspiration or education. So you can either aspire people for your product to buy them that your product significantly better value, or you can educate the…”
Biyani: Brands can no longer be built using traditional TV or print ads
“Now you can't build a brand on newspaper advertising or television advertising, or outdoor. Now the way to create a brand is completely changed.”
Mehta: Brands require time rather than billions in capital to scale
“Actually, brands don't need, like, Billions of dollars to be bid. Brand need time. That is brick by brick. If you try to make it quickly by throwing money at the problem, you will just burn your hands.”
Dorsey: Sales reps must build brands where buyers are, not just LinkedIn
“If you know how to actually build a brand as a skill, You will be incredibly successful in whatever career. If I had to start over from scratch in a new market, a new world, I know exactly how I would do it. And it may not be on LinkedIn, right? If you're sell…”