brand building
2 statements across 2 episodes · 0 bullish · 0 bearish · 2 people on the record · first statement Aug 8, 2024 by Jim Koch · across every show →
Everything said about brand building, oldest first
Aug 8, 2024
Koch: Brand building is no harder today than it was in 1985
“I think it's the latter. It's never been easy. I mean, it's, building a brand is just it's hard work, and it's a miracle when it happens. I mean, you're creating something out of nothing. It's the, you know, the 21st century version of alchemy, and that was al…”
Aug 31, 2026
Dawes: Scaling a brand from $10M to $50M is harder than reaching $100M
“I mean, the one thing that I know about building a brand is starting is not really the hard part, and even getting to a million dollars isn't really the hard part. It's really getting from, like, ten million to fifty million is probably the hardest part, and t…”