brand building
3 statements across 2 episodes · 0 bullish · 1 bearish · 3 people on the record · first statement May 7, 2023 by Kishore Biyani · across every show →
Everything said about brand building, oldest first
May 7, 2023 negative
Oct 7, 2023
Shamani: Cluttered consumer categories require either aspiration or education
“So every time you're going to build a brand, which is in a cluttered category, you can either build it by aspiration or education. So you can either aspire people for your product to buy them that your product significantly better value, or you can educate the…”
Oct 7, 2023 neutral
Narayanan: Growth hacking is digital real estate, not long-term brand compounding
“I'm saying growth hacking is the new way of getting a great space in a mall, right? The analogy, right? I think here on brand building, I think this consistency point is important. You have to be known for something that compounds over time, right?”