Behavior
topic on 5 shows · 7 statements across 7 episodes
We Live to Build 
the Knowledge Project 
Masters of Scale 
Capital Allocators 
the a16z Podcast
6 statements about Behavior, every show
Evan Marks: Behavior compounds over time just like money
“Cause just like money, Behavior compounds.”
Burgis: Eliminating unwanted behavior requires replacing it with a greater good
“There has to be a greater good. I believe there has to be a greater good. In order to stop an unwanted behavior. If there's not a greater good, then the unwanted behavior just becomes a complete elephant in the room.”
Clear: Minor friction or cue visibility changes behavior entirely
“If you add a little bit of friction, or if you make it a little more obvious, or a little less obvious, the behavior changes entirely”
Fogg: Behavior requires motivation, ability, and a prompt converging simultaneously
“Behavior happens when three things come together at the same moment. Motivation, ability, and prompt.”
Kahneman: Human behavior is driven by situations, not just personality traits
“Behaviors don't necessarily reflect the personality, but behaviors have a lot to do with the situation.”