Auth0

company on 11 shows · 9 statements across 3 episodes · said 60 times in 38 episodes since 2019

20VC 25 Lenny's Podcast 19 the Official SaaStr Podcast 4 Top Founders 3 Big Technology 2 TBPN 2 the Y Combinator Startup Podcast 1 In Depth 1 Latent Space 1 the Neon Show 1 the Startup Ideas Podcast 1

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20VC 25Lenny's Podcast 19the Official SaaStr Podcast 4Top Founders 3Big Technology 2TBPN 2the Neon Show 1the Startup Ideas Podcast 13 more shows

2025 17 mentions in 15 episodes 1 per episode
2024 30 mentions in 12 episodes 3 per episode
2023 5 mentions in 4 episodes 1 per episode
2022 1 mention in 1 episode
2021 2 mentions in 1 episode
2020 3 mentions in 3 episodes 1 per episode
2019 2 mentions in 2 episodes 1 per episode

every mention on every show, scene by scene, with the transcript →

9 statements about Auth0, every show

BIG TECHNOLOGY Assertion Partly supported
Ramji: McDonald's Chatbot Breach Exposed Internal API and '1234' Password
“I mean, I, you know, one reason when it comes to mind is sometime in the summer, you know, McDonald's had Breach with their chatbot. So the chatbot kind of processing applications for people who want to work at McDonald's. And there were several issues, you kn…”
Shiv Ramji Sep 25, 2025 ▶ 4:06 What’s Holding Back Enterprise AI — With Shiv Ramji
20VC Assertion Not checkable as stated
Auth0: Story-focused marketing emails converted better than data-heavy emails
“In a lot of cases in the beginning, we were using emails with a lot of data and we actually moved them to have almost no data and just focus on making sure that the story was coherent and those converted better.”
Martin Gontovnikas (Gonto) Feb 14, 2024 ▶ 2:26 Martin Gontovnikas (Gonto): The Biggest Mistakes Startups Make When Scaling into Enterprises | E1115 · 20VC with Harry Stebbings
20VC Insight
Gonto: Internal tech stack initiatives are stronger outbound triggers than industry verticals
“We realized that the initiative mattered more than the industries. So for example, if a company's upgrading the technology stack, moving from JavaScript to Java, then at that point, it actually made sense for them to think about the authentication provider.”
Martin Gontovnikas (Gonto) Feb 14, 2024 ▶ 13:04 Martin Gontovnikas (Gonto): The Biggest Mistakes Startups Make When Scaling into Enterprises | E1115 · 20VC with Harry Stebbings
20VC Insight
Gonto: Junior developers prefer step-by-step tours; senior developers find them condescending
“More junior developers wanted a point and click, like tell me here, so I can just get done with it. Somebody that was more senior and had more experience felt that that was condescending. So they wanted somebody to explain what are the big boxes? What are the …”
Martin Gontovnikas (Gonto) Feb 14, 2024 ▶ 20:27 Martin Gontovnikas (Gonto): The Biggest Mistakes Startups Make When Scaling into Enterprises | E1115 · 20VC with Harry Stebbings
20VC Assertion Not checkable as stated
Auth0 users setting up MFA in week one churned, while month-one setups retained
“Anybody who implemented multi-factor authentication in the first week stopped using OutZero. Anybody who implemented multi-factor authentication between month one and month one and a half Was very likely that they would be retained.”
Martin Gontovnikas (Gonto) Feb 14, 2024 ▶ 27:30 Martin Gontovnikas (Gonto): The Biggest Mistakes Startups Make When Scaling into Enterprises | E1115 · 20VC with Harry Stebbings
20VC Insight
Startups should map feature adoption timing between retained and churned cohorts
“We actually built a dashboard of people who after one year were still retained in the products and comparing them to people that after a year were not retained in the product. And we built a table that was like all of the features and when did I implement it i…”
Martin Gontovnikas (Gonto) Feb 14, 2024 ▶ 28:24 Martin Gontovnikas (Gonto): The Biggest Mistakes Startups Make When Scaling into Enterprises | E1115 · 20VC with Harry Stebbings
20VC Disclosure
Gonto: Auth0 expanded $30k initial deals using DevRel internal workshops
“At OutZero, a lot of times we had a very small land, like, thirty-k land. But then, we actually asked our champion to invite other people from inside the company that could potentially use us for a workshop. We then sent our DevRel team there to do interviews,…”
Martin Gontovnikas (Gonto) Feb 14, 2024 ▶ 43:44 Martin Gontovnikas (Gonto): The Biggest Mistakes Startups Make When Scaling into Enterprises | E1115 · 20VC with Harry Stebbings
20VC Assertion Partly supported
Gonto: Auth0 users receiving no onboarding emails were 20% more retained
“So instead of just looking at open and click rate, what we did was to 10% of the users, we sent no emails. To the other 90%, we sent the emails, and we compared which of them were more retained. What we saw is that the people who got no email were 20% more ret…”
Martin Gontovnikas (Gonto) Feb 14, 2024 ▶ 1:03:54 Martin Gontovnikas (Gonto): The Biggest Mistakes Startups Make When Scaling into Enterprises | E1115 · 20VC with Harry Stebbings
TOP FOUNDERS Assertion Partly supported
Fullcast Counts MongoDB, Udemy, and Auth0 as Customers
“So you, we sell to customers like MongoDB, Udemy you know, essentially the mid market space odd zero.”
Dharmesh Singh Nov 9, 2020 ▶ 8:23 FullCast Hits $1.1m ARR, Pure SaaS From $1m Agency in Rev Ops Space

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