Auth0

“So instead of just looking at open and click rate, what we did was to 10% of the users, we sent no emails. To the other 90%, we sent the emails, and we compared which of them were more retained. What we saw is that the people who got no email were 20% more ret…”

“In a lot of cases in the beginning, we were using emails with a lot of data and we actually moved them to have almost no data and just focus on making sure that the story was coherent and those converted better.”

“Anybody who implemented multi-factor authentication in the first week stopped using OutZero. Anybody who implemented multi-factor authentication between month one and month one and a half Was very likely that they would be retained.”

“We realized that the initiative mattered more than the industries. So for example, if a company's upgrading the technology stack, moving from JavaScript to Java, then at that point, it actually made sense for them to think about the authentication provider.”

“At OutZero, a lot of times we had a very small land, like, thirty-k land. But then, we actually asked our champion to invite other people from inside the company that could potentially use us for a workshop. We then sent our DevRel team there to do interviews,…”

“We actually built a dashboard of people who after one year were still retained in the products and comparing them to people that after a year were not retained in the product. And we built a table that was like all of the features and when did I implement it i…”

“More junior developers wanted a point and click, like tell me here, so I can just get done with it. Somebody that was more senior and had more experience felt that that was condescending. So they wanted somebody to explain what are the big boxes? What are the …”