Atomic Habits

“So one of the core lessons of atomic habits is that Every action you take is like a vote for the type of person you wish to become.”

“This is part of the reason why I have not published another book yet. Atomic habits is working really well. And so I'm trying to take my own advice and don't stop until it stops working.”

“We started planning that launch 15 months ahead of time.”

“If I could actually add one thing to atomic habits that wasn't in it would probably be this, which is to ask, what would this look like if it was fun?”

“Really what you're seeing when the book comes out is the release of potential energy that was built over like five years prior. You know, it's not like it happened overnight. It was The five years of building an audience of hundreds of thousands of people, mee…”

“I actually think that is a good measure for what makes a great nonfiction book is how many other books can you make irrelevant by writing this?”

“The first draft of atomic habits was like 700 and 12 pages or something like that. The final one was, you know, 230 or whatever.”

“The concepts in that book, you can teach a second grader. Everybody gets it.”

“I remember talking to James Clear and we were talking about how much he would have made had he gone the self-publishing route with Atomic Habits, and I did the math, and it was like, ah, it's about three X more per copy.”

“I think now he's sold basically, I don't know, twenty million copies or something like that worldwide.”

“And actually James clear is a friend and a mentor. Atomic habits was a huge inspiration for me, so it's not a coincidence”

“And then for the next three years, I wrote a new article every Monday and Thursday. And that was really the habit that led to the growth of the site, that led to the growth of the business, that ultimately led to the book deal that became Atomic Habits.”

“Atomic habits was the first thing that I ever sold that felt like this is in my wheelhouse. I'm good at doing it. I like doing it. I like that. It's a low price point and it's really accessible. It can scale essentially infinitely.”

“I've tried very hard to not make the book like that. It's not my job to tell you how to live your life. And it would be ridiculous to think that I could do that well, because I don't know your circumstances, don't know your priorities and all kinds of other st…”

“Like I recorded a hundred podcast interviews before launch day. So, you know, I haven't sold a single copy and all of those are waiting to come out and hit.”