Atomic Habits

“I remember talking to James Clear and we were talking about how much he would have made had he gone the self-publishing route with Atomic Habits, and I did the math, and it was like, ah, it's about three X more per copy.”

“Really what you're seeing when the book comes out is the release of potential energy that was built over like five years prior. You know, it's not like it happened overnight. It was The five years of building an audience of hundreds of thousands of people, mee…”

“This is part of the reason why I have not published another book yet. Atomic habits is working really well. And so I'm trying to take my own advice and don't stop until it stops working.”

“I actually think that is a good measure for what makes a great nonfiction book is how many other books can you make irrelevant by writing this?”

“We started planning that launch 15 months ahead of time.”

“If I could actually add one thing to atomic habits that wasn't in it would probably be this, which is to ask, what would this look like if it was fun?”

“The first draft of atomic habits was like 700 and 12 pages or something like that. The final one was, you know, 230 or whatever.”

“So one of the core lessons of atomic habits is that Every action you take is like a vote for the type of person you wish to become.”