Ada

company on 6 shows · 41 statements across 8 episodes · said 171 times in 21 episodes since 2019

the MAD Podcast 109 A Product Market Fit Show 35 Latent Space 3 the Official SaaStr Podcast 3 Sourcery Top Founders

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41 statements about Ada, every show

SOURCERY Disclosure
AIUC is collaborating with AI agent unicorns Ada and Cognition
“So that's where we're starting to work with AI agent unicorns, like ADA, like cognition, solving their problems.”
Rune Kvist Jul 23, 2025 ▶ 49:57 Nat Friedman Leads $15M in Superintelligence Insurance Company | AIUC · Sourcery with Molly O'Shea
MAD Assertion Partly supported
Monday.com automates 50% of customer support contact using AI
“Monday.com CEO a couple months ago in their earnings report shared that they're automating 50% of their customer contact, but also that they're talking to their customers more than they ever have before.”
Mike Murchison Feb 13, 2025 ▶ 7:25 Farewell, Chatbots: AI Agents Are Taking Over Customer Service | Mike Murchison, CEO, Ada
MAD Disclosure
Ada orchestrates seven to nine AI models per customer inquiry
“We do, we run on multiple models. The way to think about Ada is we call it our reasoning engine. Is we orchestrate on your behalf anywhere right now between, it seems like seven to nine models, depending on the inquiry, and those models work together to unders…”
Mike Murchison Feb 13, 2025 ▶ 10:54 Farewell, Chatbots: AI Agents Are Taking Over Customer Service | Mike Murchison, CEO, Ada
MAD Assertion Supported
Mike Murchison: LLM model costs plummeted 90% in 12 months
“And as you know, well, you know, we're seeing model costs plummet. They've plummeted 90% in the last 12 months.”
Mike Murchison Feb 13, 2025 ▶ 15:24 Farewell, Chatbots: AI Agents Are Taking Over Customer Service | Mike Murchison, CEO, Ada
MAD Disclosure
Ada does not train models from scratch on individual customer data
“But we don't train models from the ground up based on individual customer data. And because we haven't seen it, that, that yields a performance improvement yet.”
Mike Murchison Feb 13, 2025 ▶ 17:19 Farewell, Chatbots: AI Agents Are Taking Over Customer Service | Mike Murchison, CEO, Ada
MAD Assertion Not checkable as stated
Ada's AI agents resolve up to 85% of customer service conversations autonomously
“Our agents are now autonomously resolving. We have a new high watermark as of last week, week before, 85% of all conversations that, up to 85% that they're seeing. That's without human involvement”
Mike Murchison Feb 13, 2025 ▶ 19:26 Farewell, Chatbots: AI Agents Are Taking Over Customer Service | Mike Murchison, CEO, Ada
MAD Disclosure
Murchison: Ada uses LLM judges to verify AI responses against knowledge bases
“We use language models as judges to ensure that your generations are grounded in the knowledge and policies that you've that you've connected to ADA.”
Mike Murchison Feb 13, 2025 ▶ 22:33 Farewell, Chatbots: AI Agents Are Taking Over Customer Service | Mike Murchison, CEO, Ada
MAD Assertion Not checkable as stated
Ada uses runtime guardrails to prevent inaccurate AI responses entirely
“Increasingly, we make those assurances in runtime, so it's actually not possible for ADA to deliver an inaccurate response.”
Mike Murchison Feb 13, 2025 ▶ 23:52 Farewell, Chatbots: AI Agents Are Taking Over Customer Service | Mike Murchison, CEO, Ada
MAD Assertion Not checkable as stated
Ada measures customer conversation quality as accurately as humans across 100% of interactions
“And we can say with confidence right now that yes, that is exactly true. We can measure the quality of a conversation transcript as well as a human annotator. And we can do it with a hundred percent coverage.”
Mike Murchison Feb 13, 2025 ▶ 28:37 Farewell, Chatbots: AI Agents Are Taking Over Customer Service | Mike Murchison, CEO, Ada
MAD Prediction Not checkable as stated
Murchison: AI agents will soon face zero technical action limitations
“I think we're very soon going to be in a position where there's really no action that a, that, that ADA can't perform on behalf of a customer. And the limiting factor will be whether or not the business wants that action to be automated.”
Mike Murchison Feb 13, 2025 ▶ 31:40 Farewell, Chatbots: AI Agents Are Taking Over Customer Service | Mike Murchison, CEO, Ada
MAD Disclosure
Murchison: Ada's voice agents send callers follow-up text instructions
“A lot of our voice AI agents now are offering to they'll often send you text instructions over text. So you'll be speaking with them. It's so annoying to talk to a voice agent or someone on the phone and ask, you know, have, you know, and like have them, you k…”
Mike Murchison Feb 13, 2025 ▶ 34:07 Farewell, Chatbots: AI Agents Are Taking Over Customer Service | Mike Murchison, CEO, Ada
MAD Assertion Supported
Ada has no human agents built in, routing handoffs to legacy systems
“Yeah, Ada is a, is an AI native application that has no human customer service agents in it. So whenever a human customer service agent is needed, we will route, we'll hand off, to a human customer service agent who lives in an incumbent system, like a service…”
Mike Murchison Feb 13, 2025 ▶ 35:38 Farewell, Chatbots: AI Agents Are Taking Over Customer Service | Mike Murchison, CEO, Ada
MAD Disclosure
Ada is shifting from human handoffs to AI delegating tasks to humans
“And so increasingly we're starting to think less in terms of handoff and more in terms of human delegation. And we're very excited about that because what it means is that instead of just simply handing off a conversation to a human agent and having them figur…”
Mike Murchison Feb 13, 2025 ▶ 36:42 Farewell, Chatbots: AI Agents Are Taking Over Customer Service | Mike Murchison, CEO, Ada
MAD Assertion Not checkable as stated
E-commerce client used Ada's AI reporting to launch new sunglass SKU
“We had a customer recently who they're a large e-commerce business. They discovered through our reporting that they should probably create a new product. Like, in other words, that they, in this case, it was a skew of sunglasses that they didn't have. It was p…”
Mike Murchison Feb 13, 2025 ▶ 43:35 Farewell, Chatbots: AI Agents Are Taking Over Customer Service | Mike Murchison, CEO, Ada
MAD Prediction Not checkable as stated
Unified customer-facing AI will soon outcompete humans in sales and support
“There will just be a single customer-facing AI that most businesses deploy, and that AI will not only serve as well or better than a human, but it will sell as well or better than a human too.”
Mike Murchison Feb 13, 2025 ▶ 48:13 Farewell, Chatbots: AI Agents Are Taking Over Customer Service | Mike Murchison, CEO, Ada
MAD Assertion Not checkable as stated
Murchison: Resolving customer issues with Ada yields five-star CSAT equivalent to humans
“What we see inside ADA is when an issue is resolved, when we resolve an issue, it is almost the same thing as a five stars, five star human reported CSAT experience.”
Mike Murchison Feb 13, 2025 ▶ 49:44 Farewell, Chatbots: AI Agents Are Taking Over Customer Service | Mike Murchison, CEO, Ada
MAD Prediction Not checkable as stated
Murchison: Ada's empathy will eventually personalize to individual user preferences
“Over time we'll, we'll see like this dimension of ADA Like, really become personalized on an individual user basis.”
Mike Murchison Feb 13, 2025 ▶ 53:04 Farewell, Chatbots: AI Agents Are Taking Over Customer Service | Mike Murchison, CEO, Ada
MAD Assertion Not checkable as stated
Murchison: Many Ada customers hang AI agent performance metrics on office walls
“Many of our customers, they literally have pictures of their AI agent's performance on the wall. And their monthly, the monthly performance of them.”
Mike Murchison Feb 13, 2025 ▶ 57:42 Farewell, Chatbots: AI Agents Are Taking Over Customer Service | Mike Murchison, CEO, Ada
MAD Insight
Murchison: Pre-configured AI agents drive faster customer deployment than customizable platforms
“Now we've discovered that we can just accelerate results far faster by Giving you an agent in a box that is great and then just ensuring that you know how to coach it to improve over time. That's been a big unlock for our customers.”
Mike Murchison Feb 13, 2025 ▶ 59:43 Farewell, Chatbots: AI Agents Are Taking Over Customer Service | Mike Murchison, CEO, Ada
MAD Insight
Murchison: Ada added artificial email delays because instant AI replies had lower open rates
“So, like, you know, the, in other words, like, customers weren't opening these emails because they didn't believe that the email could be helpful if it came so instantly, right? So it was like an eight-minute delay that a lot of our customers use.”
Mike Murchison Feb 13, 2025 ▶ 1:02:10 Farewell, Chatbots: AI Agents Are Taking Over Customer Service | Mike Murchison, CEO, Ada
MAD Prediction Open · timeframe Feb 2030
Murchison: Ada will autonomously ship product updates from customer service inquiries
“I fully expect that in collaboration with some of the code generation agents, for example, Ada will be able to go from customer inquiry To new product being shipped fully autonomously.”
Mike Murchison Feb 13, 2025 ▶ 1:09:17 Farewell, Chatbots: AI Agents Are Taking Over Customer Service | Mike Murchison, CEO, Ada
MAD Disclosure
Ada has deployed software development agents internally to ship basic product improvements
“We have we have some software development agents deployed inside AIDA, That are shipping, you know, basic paper cuts, paper cut features, we call them right now, or paper, paper cut improvements.”
Mike Murchison Feb 13, 2025 ▶ 1:10:21 Farewell, Chatbots: AI Agents Are Taking Over Customer Service | Mike Murchison, CEO, Ada
PRODUCT MARKET FIT Assertion Not publicly verifiable
Srugo: AI customer service platform Ada has surpassed $50M ARR
“So I, one of the people I spoke with was Mike, the CEO of Ada. Which is doing, you know, over fifty million dollars ARR, it's a unicorn, etc.”
Pablo Srugo Jan 9, 2025 ▶ 9:46 The 5 Steps to Product-Market Fit w/ Chris Saad, ex-Head of Product at Uber, Host of The Startup ... · PMF Show
MAD Disclosure
Customer service AI startup Ada shifted pricing to per-resolution billing
“And we saw, saw that in our portfolio with Ada, which is one of the leaders in AI chatbots for customer service, where, you know, not that long ago, they would sell on a per seat basis, and, you know, occasionally, you know, per conversation basis, sort of sel…”
Matt Turck Nov 8, 2024 ▶ 1:05:09 Superintelligence, Bubbles And Big Bets: AI Investing in 2024 | Matt Turck & Aman Kabeer, FirstMark
PRODUCT MARKET FIT Assertion Supported
Srugo: Toronto Startup Ada Surpassed $50M ARR and Unicorn Status
“Ada's now a unicorn out of Toronto doing over fifty million in ARR.”
Pablo Srugo Mar 8, 2024 ▶ 5:07 The Five Steps to Product Market Fit · PMF Show
MAD Assertion Supported
Matt Turck: Ada has over 300 customers including Meta, Verizon, and Shopify
“Today, the company has over 300 customers using the platform, including Meta, Verizon, and Shopify.”
Matt Turck Jul 26, 2023 ▶ 0:26 AI-First Customer Service Playbook: Ada CEO Mike Murchison on Building Scalable Support with Gen AI
MAD Assertion Supported
Matt Turck: Ada raised over $190 million in VC funding
“And also ADA has raised over A hundred and ninety million in venture capital money, including a hundred and thirty million series C into them and 21 led by our friends at spark.”
Matt Turck Jul 26, 2023 ▶ 0:35 AI-First Customer Service Playbook: Ada CEO Mike Murchison on Building Scalable Support with Gen AI
MAD Disclosure
Ada co-founders simultaneously worked as remote support agents for seven companies
“And of the 12, seven of them said, sure, we'll hire you. And from a dingy office on the east end of Toronto, David and I worked for seven different customer service teams remotely at the same time, living and breathing customer service for what would become th…”
Mike Murchison Jul 26, 2023 ▶ 4:48 AI-First Customer Service Playbook: Ada CEO Mike Murchison on Building Scalable Support with Gen AI
MAD Disclosure
Ada provides every employee with a custom GPT model for work tasks
“We enable everyone inside Ada with their own Ada GPT, essentially a language model that we encourage everyone in default to interfacing with any time you're trying to do any work at all, period.”
Mike Murchison Jul 26, 2023 ▶ 19:06 AI-First Customer Service Playbook: Ada CEO Mike Murchison on Building Scalable Support with Gen AI
MAD Disclosure
Ada's software architecture utilizes separate fast and smart LLM API calls
“At the code level in ADA, you know, we make two different large language model API calls. We make a fast call, and we make a smart call.”
Mike Murchison Jul 26, 2023 ▶ 24:44 AI-First Customer Service Playbook: Ada CEO Mike Murchison on Building Scalable Support with Gen AI
MAD Assertion Not checkable as stated
Ada trained AI models to evaluate customer service quality better than humans
“Starting this year, we've now trained models, specifically an AI model, to understand the quality of a customer service conversation better than a human.”
Mike Murchison Jul 26, 2023 ▶ 26:55 AI-First Customer Service Playbook: Ada CEO Mike Murchison on Building Scalable Support with Gen AI
MAD Disclosure
Ada shifts pricing to charge only for automatically resolved support conversations
“We're so big on this measure that not only is it the North Star measure of our entire company, but we're increasingly pricing, enabling our customers to price according to it. So we're actually only going to charge you for a conversation that's automatically r…”
Mike Murchison Jul 26, 2023 ▶ 29:21 AI-First Customer Service Playbook: Ada CEO Mike Murchison on Building Scalable Support with Gen AI
MAD Prediction Not checkable as stated
Ada customers will reach 100% automated customer service resolution within two years
“Which I believe we'll, we'll have customers who get there in the next, within the next two years”
Mike Murchison Jul 26, 2023 ▶ 38:39 AI-First Customer Service Playbook: Ada CEO Mike Murchison on Building Scalable Support with Gen AI
MAD Assertion Not checkable as stated
Majority of customer service for many Ada enterprise clients remains phone-based
“For many of our customers, the majority of their customer service is still taking place over the phone.”
Mike Murchison Jul 26, 2023 ▶ 43:33 AI-First Customer Service Playbook: Ada CEO Mike Murchison on Building Scalable Support with Gen AI
Murchison: Minimizing customer contact is an obsolete legacy from analog call centers
“The paradigm of talking to your customers less, you know, is really, really born of an era where, People really weren't making as many data informed decisions. And it might have been because a lot of this information wasn't digitized to begin with. If you're r…”
Mike Murchison Oct 17, 2022 ▶ 6:33 How to Pivot to Product Market Fit | Mike Murchison, Founder of Ada ($1B+ Valuation) · PMF Show
Murchison: Ada began as an internal tool before becoming a pivot
“Initially this was about a curiosity we had around, you know, solving a problem that we were experiencing as the leaders of Volley and not as a, you know, as a, oh, this is a pivot opportunity, or this is a new business venture. It was about solving our own op…”
Mike Murchison Oct 17, 2022 ▶ 8:05 How to Pivot to Product Market Fit | Mike Murchison, Founder of Ada ($1B+ Valuation) · PMF Show
PRODUCT MARKET FIT Assertion Not checkable as stated
Murchison: Ada co-founders worked support at seven companies simultaneously
“We were employed by seven different companies at one point, all at the same time. And we lived and breathed customer service for the better part of a year.”
Mike Murchison Oct 17, 2022 ▶ 10:36 How to Pivot to Product Market Fit | Mike Murchison, Founder of Ada ($1B+ Valuation) · PMF Show
Murchison: Excellent software requires mastering the underlying manual process
“All software is at a fundamental level, all software does is it replicates and scales some manual process that exists in the physical world. And our belief is the extent to which you can understand that manual process better than anyone else, or at least under…”
Mike Murchison Oct 17, 2022 ▶ 22:45 How to Pivot to Product Market Fit | Mike Murchison, Founder of Ada ($1B+ Valuation) · PMF Show
Ada founders secretly tested their own software while working as support agents
“The reason we knew Ada worked in the early days or was going to work is because we didn't get fired. You know, we ran this software and our managers, you know, they didn't care. Like they loved the fact that response times went down. They couldn't tell the dif…”
Mike Murchison Oct 17, 2022 ▶ 31:52 How to Pivot to Product Market Fit | Mike Murchison, Founder of Ada ($1B+ Valuation) · PMF Show
Mike Murchison never generated a dollar of SaaS revenue before founding Ada
“I hadn't I had not generated a dollar in SAS revenue in my entire career before ADA.”
Mike Murchison Oct 17, 2022 ▶ 35:12 How to Pivot to Product Market Fit | Mike Murchison, Founder of Ada ($1B+ Valuation) · PMF Show
Edtech startups face massive upfront compliance investments before selling early licenses
“Even if you want to sell like five pieces of license for school, you have to be compliant in all of them. Otherwise you can't sell. So there are significant investments that are needed to be able to comply with those regulations in terms of product processes a…”
Shaunak Roy Feb 19, 2022 ▶ 8:42 Edtech SaaS Breaks $4m, Looking at $10m Series B Next

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