Activation Rate
topic on 3 shows · 5 statements across 4 episodes
the Y Combinator Startup Podcast 
Lenny's Podcast 
Top Founders
5 statements about Activation Rate, every show
Poyar: PLG Software Activation Rates Typically Range from 20% to 40%
“Now, activation rates of 20 to 40% are pretty common. That's what you should expect.”
Poyar: Activation Below 20% Signals Unreadiness for Self-Service
“If you are finding that you're below 20%, or maybe even significantly below 20%, you might need to rethink if your product is ready for a self-service offering.”
Isford: A 5% to 15% activation rate is better than higher percentages
“In general, I think an activation rate that falls in a lower percentage range, maybe for most companies, five to 15%, Is better than one that falls in a higher percentage range because it means that there's likely much higher correlation with long-term retenti…”
Timen: Onboarding improvements can 2x to 4x activation for early-stage startups
“Earlier stage companies where, you know, you still haven't really approached the local maximum, but you haven't, haven't experimented with a ton of things. I mean, you can two to four X activation rates. Easily through onboarding. I think later stage companies…”