Timen: Onboarding improvements can 2x to 4x activation for early-stage startups
Yuriy Timen · How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable) · Sep 1, 2022 · at 53:16
Growth advisor Yuriy Timen discusses the magnitude of impact that onboarding optimization has across different company stages.
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“Earlier stage companies where, you know, you still haven't really approached the local maximum, but you haven't, haven't experimented with a ton of things. I mean, you can two to four X activation rates. Easily through onboarding. I think later stage companies like, you know, maybe series B and beyond, I think you can still probably get to 20 to 30% lift and activations.”
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