activation rate

2 statements across 2 episodes · 0 bullish · 0 bearish · 2 people on the record · first statement Sep 1, 2022 by Yuriy Timen · across every show →

Everything said about activation rate, oldest first

Sep 1, 2022
Insight
Timen: Onboarding improvements can 2x to 4x activation for early-stage startups
“Earlier stage companies where, you know, you still haven't really approached the local maximum, but you haven't, haven't experimented with a ton of things. I mean, you can two to four X activation rates. Easily through onboarding. I think later stage companies…”
Yuriy Timen Sep 1, 2022 ▶ 53:16 How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)
Feb 12, 2023
Insight
Isford: A 5% to 15% activation rate is better than higher percentages
“In general, I think an activation rate that falls in a lower percentage range, maybe for most companies, five to 15%, Is better than one that falls in a higher percentage range because it means that there's likely much higher correlation with long-term retenti…”
Lauryn Isford Feb 12, 2023 ▶ 25:59 Mastering onboarding | Lauryn Isford (Head of Growth at Airtable)
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