Twitter, every mention

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every year anyone Ben Gilbert 59David Rosenthal 53Ben Thompson 34Packy McCormick 25David Senra 7Katherine Boyle 5Dara Khosrowshahi 5Brad Gerstner 4Anthony Gonzalez 4Brendan Eich 3

Verbatim, from the transcripts: the passages where Twitter comes up

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Disney: The Renaissance and the Empire · Acquired Aug 10, 2026 · 4 mentions

The NFL: How small-town teams became America's most valuable sports empire (Audio) · Acquired Jan 27, 2026 · 1 mention

  • ▶ 2:43:30 David Rosenthal That strategy would have worked really well, 30 years ago, but in the social media era where individuals have Twitter accounts, a lot harder to control the narrative.

10 Years of Acquired (with Michael Lewis) · Acquired Dec 15, 2025 · 1 mention

  • ▶ 27:22 Ben Gilbert I mean, you think YouTube or Twitter or any of these, when someone clicks follow or subscribe, they're like, it's like signal in the algorithm, but it's not guaranteed.

Google Part III: The AI Company. Google is amazingly well-positioned... will they win in AI? (Audio) · Acquired Oct 6, 2025 · 2 mentions

Google Part II: Alphabet (Audio) · Acquired Aug 26, 2025 · 2 mentions

  • ▶ 33:19 Ben Gilbert Former chairman of Twitter.
  • ▶ 4:06:29 Ben Gilbert Shiel Monat tweeted, actually this morning, I should have been preparing for this episode, and I was, like, replying to him on Twitter instead, that he's been considering getting this Sony or another point-and-shoot camera, and I just kind…

Rolex (Audio) · Acquired Feb 24, 2025 · 2 mentions

  • ▶ 2:41:58 Ben Gilbert We'll put some links in the show notes too, but Google this, and I'm sure we'll tweet it so you can see it on our Twitter account.
  • ▶ 4:59:02 David Rosenthal And also, uh, thank you to Sleepwell Capital on Twitter.

TSMC · Acquired Jan 21, 2025 · 1 mention

Mars Inc. - The Chocolate Story (Audio) · Acquired Dec 16, 2024 · 1 mention

Meta (Audio) · Acquired Oct 28, 2024 · 12 mentions

  • ▶ 2:40:56 David Rosenthal Dan Rose has some great stories on Twitter about how this negotiation goes down.
  • ▶ 3:12:38 Ben Gilbert It's funny in this era where I'm now checking multiple feeds every day, Twitter, threads, Instagram, all the messaging services to catch up on my messages, occasionally the blue app.
  • ▶ 3:13:14 Ben Gilbert And then famously, Brett becomes the co-president of Salesforce by way of acquisition, and then eventually board chair at Twitter when the whole X thing was going on, and now he's on the board at OpenAI.
  • ▶ 4:11:58 Ben Gilbert One thing they learned from fighting Twitter over the years is that there are these social mechanics, or perhaps an interaction paradigm might be the right way to talk about it.
  • ▶ 4:12:58 Ben Gilbert So one thing they learned with Twitter was, hmm,
  • ▶ 4:13:10 Ben Gilbert There were a lot of people that basically never switched to Twitter because they thought, oh, I can just use Facebook for this.
  • ▶ 4:13:21 Ben Gilbert So like Twitter is this weird esoteric text sharing thing.
  • ▶ 4:13:28 David Rosenthal Twitter did have photos for a while.
  • ▶ 5:03:33 Ben Gilbert But they did have enough of a relationship where Facebook and Twitter both were privileged citizens on an early version of the iPhone OS.
  • ▶ 5:26:28 Ben Gilbert Which is crazy, because you don't use any other form of social media besides, like, posting on Twitter for Acquired, right?
  • ▶ 5:57:34 unnamed speaker Myspace and Friendster, Google+, Twitter, Instagram, WhatsApp.
  • ▶ 6:05:13 Ben Gilbert Facebook Places when, I mean, Foursquare was almost on par for a period of time with Instagram and Twitter as plausibly the next social mechanic checking in places.

Acquired LIVE from Chase Center (with Daniel Ek, Emily Chang, Jensen Huang and Mark Zuckerberg) · Acquired Sep 30, 2024 · 3 mentions

The Mark Zuckerberg Interview · Acquired Sep 18, 2024 · 1 mention

Starbucks (with Howard Schultz) · Acquired Jun 4, 2024 · 1 mention

  • ▶ 3:14:24 Ben Gilbert And of course, we'll be sharing this on Twitter and probably talking about it on the podcast again, but find out more acquired.fm slash sf.

Hermès (Audio) · Acquired Feb 20, 2024 · 2 mentions

  • ▶ 3:44:06 Ben Gilbert He's sort of colloquially known on Twitter as the menswear guy.
  • ▶ 4:07:50 Ben Gilbert To Derek Guy, who is at Dye Workwear on Twitter for teaching me about saddle stitching, and what makes Hermes special, and a bunch of the other brands that we mentioned that do boutique leather goods, and for putting April in Paris on my…

Novo Nordisk (Ozempic) · Acquired Jan 22, 2024 · 1 mention

  • ▶ 1:25:18 Ben Gilbert There's two good diagrams that I found in the research that we'll put on the acquired Twitter account and the Threads account to kind of get access to these visuals that I think are pretty good illustrations of

Doug Demuro on Analyzing the Car Industry, Creator-Led Businesses, and Porsche Follow Up (Raw Video) · Acquired Sep 20, 2023 · 1 mention

  • ▶ 1:22:47 Doug DeMuro Like, what if, what if I go on some Twitter rant and you know, and then I'm canceled, right?

Costco (Audio) · Acquired Aug 21, 2023 · 1 mention

Nike (Audio) · Acquired Jul 25, 2023 · 1 mention

  • ▶ 4:02:22 Ben Gilbert It is awesome to be able to have that direct connection with you and not rely on a Twitter algorithm or anything, um, letting you know that we're live.

Porsche (with Doug DeMuro) · Acquired Jun 27, 2023 · 3 mentions

  • ▶ 41:04 David Rosenthal And also, for those of you who aren't following Tiny founder Andrew Wilkinson on Twitter out there, make sure you give him a follow.
  • ▶ 41:11 David Rosenthal He has some great, great Twitter content.
  • ▶ 3:16:58 Doug DeMuro And like, did you see that the thing that went viral, like on Twitter and elsewhere of the Tesla that was on like 20 foot tall wagon wheels?

Uber CEO Dara Khosrowshahi · Acquired Jun 13, 2023 · 8 mentions

Lockheed Martin (Audio) · Acquired May 30, 2023 · 2 mentions

Spotify CEO Daniel Ek · Acquired May 18, 2023 · 7 mentions

Benchmark’s Mitch Lasky and Blake Robbins on The Art of Business in Gaming · Acquired Apr 26, 2023 · 3 mentions

Sessions: David Senra (Founders Podcast) · Acquired Mar 29, 2023 · 11 mentions

  • ▶ 1:03:33 David Senra It looks a lot like a Twitter feed, right?
  • ▶ 1:03:39 David Senra And instead of me reading Twitter all day, which is not a good use of your time, it's this highlight from the Dodge Brothers.
  • ▶ 1:04:01 David Rosenthal A healthy Twitter there on your phone.
  • ▶ 1:50:51 David Rosenthal Look at the reaction on Twitter and elsewhere, and, and I think in, um, you know, much of the country to, uh, what's happened with the Silicon Valley Bank situation.
  • ▶ 1:51:42 David Rosenthal What I'm, what I'm specifically referring to is VC's behavior and reactions on Twitter.
  • ▶ 1:59:52 David Senra Um, and the, and the good thing about that, though, is somebody actually, um, so essentially the way I use, like, Twitter or any social media is, like, I put out
  • ▶ 2:00:02 David Rosenthal You put out a lot on Twitter.
  • ▶ 2:00:32 David Senra And so when I reread my, well, my Twitter is, is like when I reread highlights, like, oh, that's a good one.
  • ▶ 2:00:35 David Senra I just put it on Twitter.
  • ▶ 2:09:13 David Senra Right, where you said, it's like, your marquee thing is these super, like, Blake made the funny, um, Blake Robbins said the funny thing on Twitter I saw.
  • ▶ 2:37:35 David Senra If you had just known this, and he had known it for 40 years before it happened, I posted this, um, on Twitter, and I opened up the next day, I'm like, why does this have two and a half million views?

Holiday Special 2022 · Acquired Dec 19, 2022 · 10 mentions

  • ▶ 9:52 Ben Gilbert Whatever it was, that people were like, Twitter's going down, like, it's gonna basically turn off tomorrow, and I, like, mentally knew this is a system that would degrade slowly and fade into irrelevance, not it's going to turn off…
  • ▶ 11:01 Ben Gilbert Ok, Twitter doesn't exist tomorrow.
  • ▶ 11:16 Ben Gilbert The number of new tidbits of information you can consume per minute in Twitter is high and reasonably low in TikTok.
  • ▶ 11:25 David Rosenthal All right, well, I don't know how we got from T-Swift to Twitter and TikTok.
  • ▶ 17:08 David Rosenthal This is part of why we haven't covered Twitter.
  • ▶ 17:40 Ben Gilbert So it was one of these things where we're like, there's no daylight here for us to talk about it.
  • ▶ 1:18:09 David Rosenthal We didn't, didn't do anything on Twitter.
  • ▶ 1:18:16 David Rosenthal The Twitter is just,
  • ▶ 1:18:23 Ben Gilbert I think part of the reason why we haven't done a Twitter episode since we interviewed Dick Costolo in early 20, 21, maybe.
  • ▶ 1:19:02 Ben Gilbert To the extent that they can turn it around, and the business can be generating as much revenue as it was before on a massively lower cost basis.

Stratechery (with Ben Thompson) · Acquired Dec 6, 2022 · 19 mentions

  • ▶ 10:11 Ben Thompson And I just saw a thing on Twitter.
  • ▶ 18:10 Ben Thompson I had like foreign and Twitter followers.
  • ▶ 19:19 Ben Thompson And so I was responsible for social media other than Facebook and Twitter.
  • ▶ 31:02 Ben Gilbert The world is shifting away from going directly to pages, and a lot of your readers are like, I'm just getting my news from Twitter and wherever else at this point, and I'm not doing the RSS thing.
  • ▶ 35:59 Ben Thompson What a lot of people don't understand is I think a lot of writers give away way too much content on Twitter
  • ▶ 36:04 Ben Thompson It's like, why should I read your site when you're just telling me everything you think on Twitter?
  • ▶ 36:42 Ben Thompson I was the only person doing this sort of model out there, and there was still an era of 20 13 Twitter, 20 14 Twitter, where people would share links to something, and it would break through if it was consistently good.
  • ▶ 37:10 Ben Thompson It's basically a Twitter article for all intents and purposes.
  • ▶ 37:54 Ben Thompson oh yeah, I'm going to follow this guy on Twitter, or I'm going to put this site in my bookmarks, or I'm going to put my RSS reader or whatever it might be.
  • ▶ 38:55 Ben Thompson The Twitter handle existed.
  • ▶ 42:44 Ben Thompson So the thing I always was indexed on was Twitter followers, because that was a very clear metric of people who had affirmatively decided that they wanted to know what I had to say.
  • ▶ 42:55 Ben Thompson But for a long time, my percentage of subscribers actually followed was a fixed percentage of my Twitter followers.
  • ▶ 43:11 Ben Thompson So I had 500 Twitter followers when he posted that, and within 12 hours I had 1500 Twitter followers.
  • ▶ 58:55 Ben Thompson You go to Twitter.
  • ▶ 59:02 Ben Thompson And who's on Twitter?
  • ▶ 59:05 Ben Thompson I'm one of the things I, I learned on Twitter about Twitter very early on was I would be very engaged on Twitter.
  • ▶ 59:10 Ben Thompson I'd be responding to people.
  • ▶ 59:42 Ben Thompson And so subscriptions give this feedback mechanism as feedback mechanism for people that will never email you, that will never contact
  • ▶ 1:00:43 Ben Gilbert It's very different than like, if Apple decides to stop advertising on Twitter, it's like, oh crap.
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