Instagram, every mention
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every year anyone Steph Smith 25Chris Dixon 23Benedict Evans 22Olivia Moore 18Erik Torenberg 17Balaji Srinivasan 17Marc Andreessen 11Connie Chan 11Justine Moore 10Ben Horowitz 9
Verbatim, from the transcripts: the passages where Instagram comes up
The State of AI: Models, Moats, and the Consumer Renaissance
- ▶ 6:00 Anish Acharya And Instagram, um, the power of Instagram was never the complexity of building the Instagram app. 2 times in the scene
- ▶ 34:49 Anish Acharya So Instagram, TikTok, X, it's very hard to build a new sort of distribution channel off the backs of an existing one.
Garry Tan: New Rules for Founders
- ▶ 6:34 Anish Acharya You find your people on Reddit, you find your people on, you know, X or Insta or whatever your network is.
Why Physical AI Is the Next Frontier | The a16z Show
- ▶ 37:34 Qasar Younis There was a huge, like, and then it, it comes and we, by, by oh seven from the iPhone launch, like it's like four years when you get Uber, Instagram, WhatsApp, Snapchat.
- ▶ 54:28 Qasar Younis It's just like the iPhone example of, you couldn't imagine Instagram before, like the iPhone.
Why Every Founder Needs a Story | Replit CEO on a16z
- ▶ 0:26 Amjad Masad I think Instagram, Facebook still, YouTube,
- ▶ 1:07 Erik Torenberg You're, you're also now getting, getting big on, um, Instagram and other platforms.
- ▶ 20:56 Amjad Masad I think Instagram, Facebook still, 3 times in the scene
The Media Game Has Changed
- ▶ 22:09 Ben Horowitz Instagram. 2 times in the scene
The Economics of AI Usage and What's Next For SaaS | Benedict Evans on a16z
- ▶ 18:19 Benedict Evans There doesn't seem to be sort of levers you can pull and a strategy plate, a position you can get into where Instagram is, or YouTube is, or Google search is.
- ▶ 34:00 Benedict Evans And you'll kind of get that too, and then you can push one step further and say, um, look at my Instagram and suggest a winter coat I should buy that will change my look, but not too much.
Marc Andreessen on how the internet changed news, politics, and outrage | The a16z Show
- ▶ 58:02 Marc Andreessen It's, it's short form video in the form of TikTok, Instagram, and, and, and, and X, you know, short form, you know, reels, uh, or short form video.
Why Balaji Srinivasan Thinks the SaaS Apocalypse Is Overhyped | The a16z Show
- ▶ 47:57 Balaji Srinivasan Or Instagram two.com.
How Bots, Deepfakes and AI Agents Are Forcing a New Internet Identity Layer | Alex Blania on a16z
- ▶ 3:14 Ben Horowitz Post, post to my ex account, post to my Instagram. 3 times in the scene
Marc Andreessen & Ben Horowitz on a16z’s New Media Strategy
- ▶ 18:54 Marc Andreessen It's, it's the viral, you know, tweet, it's the viral TikTok, it's the viral Instagram, right?
- ▶ 24:41 Marc Andreessen Obviously, obviously, it's also true that TikTok and Instagram, you know, have just, like, much more reach.
- ▶ 32:31 Marc Andreessen Um, and so a YouTube video, I will say for sure, a short form TikTok or Instagram reel for sure is oral culture.
- ▶ 34:09 Erik Torenberg And so for every platform that we have, we have a, you know, with Substack, podcast, Instagram, you know, uh, X, YouTube, et cetera, we have, uh, expert running it. 2 times in the scene
Inside a16z’s Top 100 AI Apps Report with Olivia Moore
- ▶ 22:38 Olivia Moore Um, I think what worked less about Sora is that because the content was exportable, um, people would take it to TikTok, they would take it to Instagram Reels, they would take it to YouTube,
- ▶ 23:35 Anish Acharya You know, and on Insta, it's maybe be the hottest, and on X, it's be the most interesting, and it felt like the emerging status game on Sora was be the funniest.
The Biggest Bottlenecks For AI: Energy & Cooling
- ▶ 15:33 David George And, you know, to put that into context, I think Instagram's like 50 minutes a day and, you know, tick tock like
Where does consumer AI stand at the end of 2025?
- ▶ 17:07 unnamed speaker And then when I think about social features, Meta, Instagram, what have you, or even TikTok, the two layers of information or the, you know, emotion that it's trying to address to me is for TikTok, entertain me. 2 times in the scene
- ▶ 24:41 Justine Moore With AI is the Instagram AI translations, where, um, when you're uploading a reel now, you can opt in to enable translations, and it will clone your voice, translate it into five different languages, um, apply the translation with your…
- ▶ 37:09 Justine Moore And it will generate not only the text, but it will generate like the Instagram posts.
How AI Agents Will Transform in 2026 (a16z Big Ideas)
- ▶ 7:34 Stephanie Deng I don't know if agents will be watching Instagram reels.
AI Eats the World: Benedict Evans on the Next Platform Shift
- ▶ 6:00 Erik Torenberg Whereas they look at something like mobile and say, Hey, you know, there were big companies like Uber and snap and, and, uh, Instagram and WhatsApp, but these were,
- ▶ 35:26 Benedict Evans So both of these, both of these can be true because there was a lot of like, it took time to realize how you would use Google Maps and then what you could do with Google and how you could use Instagram. 2 times in the scene
Robinhood CEO: Making Everyone An Owner
- ▶ 14:17 Vlad Tenev Instagram had just gotten started.
- ▶ 23:54 Vlad Tenev Juxtapose that with also we were number one in the app store and not just number one in the, in the, in the finance section, but number one overall ahead of Instagram and TikTok.
- ▶ 54:58 Vlad Tenev Your Gen Z or Gen Alpha customer, they're used to Instagram and TikTok.
Grant Lee: Building Gamma’s AI Presentation Company to 100 Million Users
- ▶ 24:33 unnamed speaker Impressed by your Instagram content. 2 times in the scene
Amjad Masad & Adam D’Angelo: How Far Are We From AGI?
- ▶ 22:43 Adam D'Angelo I think recommender systems, the system that ranks your Facebook or Instagram or Quora feed, those recommender systems are already superhuman at predicting what you're gonna be interested in, in reading.
Seeing The Future from AI Companions to Personal Software
- ▶ 4:38 Eugenia Kuyda Um, and so then of course now, uh, TV still exists, but when now we watch YouTube and Reels and TikTok, a lot of UGC stuff.
- ▶ 5:14 Eugenia Kuyda Maybe it's X, maybe it's Instagram, whatever it is.
- ▶ 17:59 Eugenia Kuyda We're watching them on Instagram, on TikTok, on YouTube.
- ▶ 23:22 Justine Moore As you know very well, like, teen girls and college-age girls are often early adopters of stuff, and they have been making all of these, like, Nano Banana and Quen image edit prompts of, like, them, like, lying on a couch and the Ghostface…
Why Creativity Will Matter More Than Code | Kevin Rose and Anish Acharya
- ▶ 6:35 Kevin Rose Because I've looked at stuff and I said, gosh, you know, we got the bigs in the room, you got the TikToks, you got the Instagram still dominating, and then you see some of the folks like, you know, threads that are just like copying and… 2 times in the scene
- ▶ 59:03 Anish Acharya You want to do, I have a fun, um, little like Instagram clone for cats called catstagram for my kids and for me.
Reid Hoffman on AI, Consciousness, and the Future of Labor
- ▶ 43:17 Alex Rampell Um, my, my kid won't let me follow him on Instagram, right?
Sam Altman on Sora, Energy, and Building an AI Empire
- ▶ 38:55 Sam Altman Like, one thing I give Meta a lot of credit for is Instagram ads are like a net value ad to me. 3 times in the scene
The Common Thread of All Technology: Monitoring the Situation, Ep.1
- ▶ 45:42 Katherine Boyle Clearly, but, um, but, but I was having a conversation with her at one point last week, and I, I explicitly remember saying to her, your Insta is not my ex. 6 times in the scene
Software Finally Eats Services - Aaron Levie
- ▶ 55:54 Erik Torenberg When we look at mobile, there were big companies built, you know, like Uber and WhatsApp and Instagram and TikTok, but the biggest beneficiaries were Facebook and, and, and Google.
Dylan Patel on the AI Chip Race - NVIDIA, Intel & the US Government vs. China
- ▶ 34:29 Dylan Patel Yeah, so, so we, we, uh, I don't know if you've seen these, like, uh, Lee Kuan Yew edits, where they're, like, him, like, saying some, like, fiery speech, and then, like, and then it's, like, some cool music at the end, and it's, like,…
The Death of Search: How Shopping Will Work In The Age of AI
- ▶ 9:25 Justine Moore Instagram or on the Apple website, but then I'm gonna, like, go into the store and feel like, okay, what is actually the difference in, like, the pro weight versus, like, the MacBook Air weight, right?
Chris Dixon on How to Build Networks, Movements, and AI-Native Products
- ▶ 0:52 Anish Acharya So maybe talk about your investments in Stack Overflow, Pinterest, Instagram, and how you generally think about consumer networks. 2 times in the scene
- ▶ 7:20 Chris Dixon I, I cited Instagram as an example. 5 times in the scene
Is Non-Consensus Investing Overrated?
- ▶ 34:02 Erik Torenberg I mean, remember YouTube, Instagram were considered, you know, very expensive acquisitions at, at, uh, you know, just a few billion dollars.
Why AI Characters & Virtual Influencers Are the Next Frontier in Video ft Hedra’s Michael Lingelbach
- ▶ 3:40 Justine Moore I get a lot of Hedra videos on my Instagram Reels, and
- ▶ 4:14 Justine Moore And I've seen, like, a lot of the, like, mom Instagramers or people like that who do videos talking to the camera will be leveraging Hedra to generate content that gets the message across, but where they don't have to spend all the time…
This Week in AI: GPT-5 Ships, 4o Pulled Back, Grok Imagine Goes Social
- ▶ 4:04 Olivia Moore They've done the AI characters you can talk to, and then uploading a photo to get an avatar where you can generate photos of yourself, but none of it felt quite right, I would say, in terms of baking into the core existing experience on,…
- ▶ 24:54 Justine Moore You probably want to be going viral on TikTok and Reels, um, versus if you are building a vibe coding platform for, um, designers to prototype new features in an enterprise, or for engineers to make internal tools, um, you might want to…
Steven Sinofsky & Balaji Srinivasan on the Future of M&A, AI & Tech
- ▶ 27:31 Balaji Srinivasan So Instagram 8 times in the scene
- ▶ 37:05 Balaji Srinivasan They're like, let's make a million Instagrams when you see a big billion dollars for the Instagram acquisition. 2 times in the scene
The Future of AI Video: How Fal.ai is Making AI Video Faster & Easier
- ▶ 13:10 Burkay Gur And like people would just see things on Twitter and Instagram and get very like surprised about it.
- ▶ 36:10 Burkay Gur I don't know about your Instagram feed, but like.
Tech vs. Media: Balaji Srinivasan on the Battle Shaping Our Future
- ▶ 22:31 Balaji Srinivasan Facebook.com, Instagram, what do you see?
- ▶ 48:13 Balaji Srinivasan When you're putting anything through a media, it's like an Instagram filter that makes you into a villain.
AI Content and the War for Your Attention
- ▶ 7:25 Chris Hayes And I do wonder if like AI generated content becomes a set of questions like that for the, for the, for TikTok and for, you know, reels and stuff like that at a certain point.
- ▶ 7:36 Eric Vishria I mentioned LinkedIn earlier in terms of how, how fake that network feels, but also an Instagram, right? 2 times in the scene
- ▶ 12:11 Chris Hayes You know, more and more of all the traffic and Instagram talks about this all the time is happening in private messaging.
- ▶ 30:12 Antonio García Martínez You know, the, the CTR, the click through rate, like how often a user engages on a thing like Instagram, at least 97% of people who looked at it.
Building Cluely: The Viral AI Startup that raised $15M in 10 Weeks w/ Roy Lee
- ▶ 1:25 Roy Lee I think it's growing increasingly clear that, uh, people on ex-LinkedIn are behind, and there's such a very, extremely small intersection of people who understand how developed the algorithm is on, like, Instagram, TikTok, and people on…
- ▶ 7:52 Erik Torenberg The, um, one of the things we were talking about in context of going viral, I heard you say is that Twitter is two years behind Instagram. 6 times in the scene
- ▶ 15:05 Roy Lee These contractors get paid per video, and they just are forced to sit in front of a camera and make TikTok and Instagram videos about Cluelay. 2 times in the scene
- ▶ 17:25 Bryan Kim There are a couple of steps, but step one was there was like an engineer who randomly found you on Twitter or Instagram and had, had just come up.
- ▶ 39:42 Roy Lee You have Instagram, TikTok, and Instagram, TikTok, they love sperm racing. 2 times in the scene
Founders, Media, & Memes: a16z’s Strategy for the Future | a16z LP Summit 2025
- ▶ 10:33 Marc Andreessen Um, or it's an Instagram photo or something like that.
TikTok & AI Have Changed Education Forever - What it means for Teachers, Students & Parents
- ▶ 10:40 Justine Moore It's an Instagram account. 2 times in the scene
- ▶ 16:39 Justine Moore Yeah, there's this Instagram account called
What You Missed in AI This Week (Google, Apple, ChatGPT)
- ▶ 3:35 Olivia Moore And I think that's why we've seen things like the Stormtrooper vlogs completely blowing up on TikTok and Instagram.
- ▶ 28:39 Olivia Moore Social media ads also generated with an AI, an avatar that holds it up for you and sells it on TikTok or Instagram Live.
The State of Consumer Tech in the Age of AI
- ▶ 0:32 Erik Torenberg It seems like every few years there was a, there was a breakout starting from Facebook, Twitter, Instagram, Snap, WhatsApp, Tinder, TikTok.
- ▶ 8:06 Erik Torenberg Sort of Instagram, Twitter, some of the other sort of social networks of the, of the past. 2 times in the scene
- ▶ 8:46 Bryan Kim So now people feel connected to others through reels and what have you. 2 times in the scene
Where Crypto Meets AI with Chris Dixon & David George
- ▶ 24:14 David George Similarly, Facebook and Instagram created, you know, the feed-based advertisement that's, you know, very highly targeted.
Hey Tech, Come to Healthcare
- ▶ 24:48 Daisy Wolf Like if you go to a concert now, everyone's filming, so everyone can post it on Instagram.
How Andreessen Horowitz Disrupted VC & What’s Coming Next
- ▶ 12:15 Erik Torenberg There's Instagram. 2 times in the scene
What Comes After Mobile? Meta’s Andrew Bosworth on AI and Consumer Tech
- ▶ 10:46 Andrew Bosworth We have a Stargazer game, and you'll be able to do your Instagram reels.
- ▶ 11:13 Andrew Bosworth Like, what if the entire, what if it isn't like, hey, I want to go fetch Instagram right now.
- ▶ 26:35 Andrew Bosworth Our products are made better through AI, which is why we've been investing for so long, you know, whether it's recommendation systems in what you're seeing in, in feed or reels, whether it's, um, simple things like what friend do I put at…
Vibe Coding is Here - How AI is Changing How We Build Online
- ▶ 31:40 unnamed speaker But I think especially, um, for more, like, aesthetically oriented, um, people, or just everyday consumers thinking about it, it's like, wouldn't it be cool if I could, like, upload a screenshot of my Instagram page, or if I could upload…
Agent Experience: Building an Open Web for the AI Era
- ▶ 10:15 Matt Biilmann Consume our customers sort of experiences there, or is that dueling out to like a TikTok and like an Instagram and to different platforms that just use the web as sort of like this content, bland content repository that's not really like,…
Why Human Data is Key to AI: Alexandr Wang from Scale AI
- ▶ 10:30 Alexandr Wang This is before all this generative AI work, but there was, you know, um, at one point Meta did some research, uh, that utilized basically all the Instagram photo, all the public Instagram photos along with their, um, hashtags, uh, uh, to…
Trump Vs. Biden: Tech Policy
- ▶ 26:56 Ben Horowitz Uh, if you're an artist, you know, the take rates, uh, for your work on, uh, you know, if you're on Instagram, or if you're on TikTok, or whatever, are, are,
Marc Andreessen & Andrew Chen Talk Creative Computers
- ▶ 31:00 Marc Andreessen And one of the reasons Instagram is so big is because Facebook deliberately made it big by transferring over a lot of the, a lot of the usage.
The Top 100 GenAI Consumer Apps
- ▶ 8:20 Olivia Moore This is like iMessage usage, Snapchat usage, Instagram usage Really, yeah..
7 Ways to Boost Retention (Both Pre- and Post-AI)
- ▶ 15:49 unnamed speaker Like Instagram, I, I want to be notified if someone comment on it.
Startup Building: Challenges & Opportunities
- ▶ 43:12 Marc Andreessen And then, uh, other, you know, nominations here obviously, um, is, uh, you know, Instagram, Instagram was a billion dollar sale with 11 people. 2 times in the scene
Future of Crypto, Blockchain & Web3 w/ Chris Dixon
- ▶ 21:51 Ben Horowitz In fact, like if I upload a photo to Instagram or whatever, um, I actually, they own that photo now.
Drones, Data, and Deterrence: Technology's Role in Public Safety
- ▶ 28:08 Garrett Langley We've already given up the traditional sense of privacy because we enjoy having Instagram and Facebook and the internet.
Big Ideas 2024: The Consumer AI Battleground Moves from Model to UX with Alex Immerman
- ▶ 5:03 Alex Immerman Instagram came along. 5 times in the scene
The Evolution of the Satellite Economy
- ▶ 19:02 John Gedmark We did, you know, it tends to get lost now in the, you know, the Instagram era, but
More Than a Game: Why Are We Obsessed With Sports?
- ▶ 45:47 Robin Arzón I'm not the product of an Instagram. 2 times in the scene
Evolve or Die: The Future of the Creative Process, Artist Authenticity, and the Value of the Music
- ▶ 54:53 Piff Marti And the goal of all of these platforms, like Instagram, TikTok, Spotify, uh, Apple Music, is to have users use their app as long as possible. 2 times in the scene
The Rise of the Exponential Organization with Peter Diamandis and Salim Ismail
- ▶ 0:41 Steph Smith Instagram, for example, had 13 employees when it was sold for a billion dollars, and that was in 2012. 2 times in the scene
- ▶ 1:52 Steph Smith Kodak and Instagram, Blackberry and Apple, and a lot more.
- ▶ 6:49 Steph Smith And we saw little inklings of this, you know, Instagram is a great example where we saw, I think when they sold, there was 13 employees, right? 2 times in the scene
- ▶ 12:43 Salim Ismail The second is buy them like Facebook bought Instagram and WhatsApp, et cetera.
- ▶ 44:02 Peter Diamandis The same year they go bankrupt, going back to our friends at Instagram, right? 2 times in the scene
Digital Branding: Lessons from Vogue, Monetizing Social, Creator Tips | Field Notes with Connie Chan
- ▶ 6:08 Susan Plageman It wasn't like an Instagram feed.
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