Asana, every mention
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every year anyone Harry Stebbings 66Oliver Jay 8Jason Lemkin 5Des Traynor 5Julia Hartz 4Larry Aschebrook 2Gabriel Weinberg 2Scott Gorlick 1Maggie Hott 1Julia DeWahl 1
Verbatim, from the transcripts: the passages where Asana comes up
NVIDIA Crushes Quarter | OpenAI Cuts Off Cursor | Instinct Hits $2.5B Valuation
- ▶ 1:13:03 Jason Lemkin Look at the abysmal performance of Asana. 2 times in the scene
Coinbase Cuts AI Spend by 50% | Kalshi's $40B Valuation & Impending IPO | The Year for SaaS Roll-Ups · 20VC with Harry Stebbings
- ▶ 57:14 Harry Stebbings Asana. 4 times in the scene
NVIDIA Predicts $1TRN in Revenue: Everything You Need to Know From GTC & Anduril Lands $20B Contract · 20VC with Harry Stebbings
- ▶ 1:10:23 Jason Lemkin And I, I think we're going to see a lot of these, I mean, you know, Duskin Moskowitz quit his own company, Asana in a hiss and left, left the keys through the keys on the ground, right?
Mitchell Green: Why 50% of VCs Should Not Exist · 20VC with Harry Stebbings
- ▶ 44:45 Harry Stebbings I mean, the astonishing thing is Dustin will make more money from his anthropic investment than he will from, uh, definitely from Asana. 3 times in the scene
The SaaS Massacre: Public Market Collapse |Microsoft Lost $360B & NVIDIA’s $100B Dispute with OpenAI
- ▶ 19:49 unnamed speaker So there's a different dynamic if you're Humpspot versus if you're ServiceNow versus if you're Monday or Asana.
Anthropic Inference Costs Skyrocket |TikTok Deal Closes |The IPO Market:Wealthfront & EquipmentShare · 20VC with Harry Stebbings
- ▶ 53:28 Jason Lemkin And then Duskin Moskowitz quits the sauna out of the blue, right?
Predictions for 2026: Top Buy & Biggest Short | Why Salesforce Could Win & NVIDIA’s Challenges · 20VC with Harry Stebbings
- ▶ 42:51 unnamed speaker So if these are bets that we, now we got to squint at the bottom, who's doing that or who's quietly giving up, like maybe in an Asana is like, I don't know. 3 times in the scene
Anthropic Raises $13BN & OpenAI Buys Statsig for $1.1BN All Stock · 20VC with Harry Stebbings
- ▶ 37:14 unnamed speaker It's not even, I mean, the Atlassians from down under the Dropboxes aren't all, the Asanas aren't seeing it yet, but, um, it should have, I mean, like, like Cliff said, you just got to be smart.
Figma’s IPO: The Full Breakdown & Why Melio’s $2.5BN Acquisition is “Discouraging” · 20VC with Harry Stebbings
- ▶ 1:05:39 Harry Stebbings Um, we've got LaunchDarkly's CEO quitting to be CEO of Asana. 5 times in the scene
Larry Aschebrook, Founder & MP @GSquared: How We Lost Money on Uber and Made Millions on Lyft · 20VC with Harry Stebbings
- ▶ 1:02:25 Larry Aschebrook Also, Asana too. 2 times in the scene
20VC: The Daily Deal: Coreweave IPO | Scale Hits $25BN on $2BN EOY Revenue | Sequoia's 25x Return on Wiz | Tech Stocks Tank with Tariffs | Cursor: Defensible or Dangerous Example of Lost Moats in Tech
- ▶ 8:28 Jason Lemkin Asana was set and Twilio was set and all of it, but it's, we, this assumption is going to fade away by next year.
Fabien Pinckaers, CEO @Odoo: The Billionaire Founder Who Doesn’t Care About Money | E1259 · 20VC with Harry Stebbings
- ▶ 40:50 Fabien Pinckaers And then you have the small player, like Slack, MailChimp, uh, to send email Trello, Asana, and so on.
George Arison, Grindr CEO: How Grindr Built a Free Flow Cash Machine | E1234 · 20VC with Harry Stebbings
- ▶ 55:56 George Arison Long term, I don't think you're gonna need an Asana with AI.
Scott Gorlick: How Uber Acquired 1M Drivers & The Uber’s Expansion Playbook | E1196 · 20VC with Harry Stebbings
- ▶ 20:45 Scott Gorlick It's on an Asana checklist somewhere.
Keith Rabois & Eric Glyman: The Tools, Tips, Secrets and Process That Drive Efficiency | E1148 · 20VC with Harry Stebbings
- ▶ 3:52 Eric Glyman Maybe they're buying 200 seats on a sauna, but only a hundred people are logging in and we can detect that based on kind of Okta data and show people ways to cut.
Des Traynor: How to Survive and Thrive in a World of OpenAI | E1082 · 20VC with Harry Stebbings
- ▶ 6:14 Harry Stebbings Can I push back and just say that do you think not, you know, if you think about like an Asana or a Monday.com or whatever, they could actually connect to your Google mail accounts, your calendars, and actually create a huge amount of…
- ▶ 26:33 Des Traynor Maybe 70 to 90% margin is kind of what you expect if you're running like an Asana or something like that.
- ▶ 1:06:09 Des Traynor If you go to Asana, and like, it opens up, one day, Dustin was struggling to manage a project at Facebook, and he really wanted to get an overall view.
Ilir Sela: How I Founded Slice Pizza & Became One of Macedonia’s Largest Employers | E1044 · 20VC with Harry Stebbings
- ▶ 25:53 Harry Stebbings Is it Slack with Airtable and Asana?
Maggie Hott: 3 Questions You Must Ask When Interviewing Sales Reps | 20VC #960 · 20VC with Harry Stebbings
- ▶ 55:37 Maggie Hott The sales team at Asana.
20 Sales: The Ultimate Guide to Sales Onboarding for New Sales Reps and Sales Leaders, The Biggest Red Flags in the First 30 Days & What Can Be Done to Set Them Up for Success with Leaders from Figma, Dropbox, Miro and more.
- ▶ 3:16 Harry Stebbings Most recently, OJ spent six years as CRO at Asana and grew the team from less than 20 to over 450. 3 times in the scene
Calendly CPO Annie Pearl: Hiring Advice for Product; Calendly's Second Product | 20VC #921 · 20VC with Harry Stebbings
- ▶ 10:22 Annie Pearl Asana or Zoom, you know, at some point they, they have to add on that sort of direct selling motion to complement the PLG business.
20VC: The Memo: What is a Sales Playbook? Does the Founder Need to Create It? Should the First Sales Hire Be a Leader or a Rep?
- ▶ 0:23 Harry Stebbings To answer these two core questions, we have sales leaders from Dropbox, Loom, Asana, Zoom,
- ▶ 6:01 Harry Stebbings Now, I'm so excited to hand over to Oliver Jay, former head of sales at Asana.
Des Traynor: How I Founded Intercom; Product Marketing Tips; Feature Creep | 20VC #907 · 20VC with Harry Stebbings
- ▶ 28:49 Des Traynor So it's very different to say like, um, oh, like to say Asana launching a new way to do Gantt charts or something like that, right? 3 times in the scene
Mire CRO Zhenya Loginov: Hiring Tips for Sales; Why Dropbox Lost Enterprise | 20VC #900 · 20VC with Harry Stebbings
- ▶ 14:07 Harry Stebbings We just had, uh, Oliver J from formerly Asana on the show, and, uh, they got to twenty million in ARR without having a sales rep, I think it was, because of the PLG motion. 4 times in the scene
Oliver Jay: How To Create and Execute a World-Class Sales Playbook | 20VC #889 · 20VC with Harry Stebbings
- ▶ 0:24 Harry Stebbings So you've worked in some of the most incredible hypergrowth companies from Dropbox to Asana. 2 times in the scene
- ▶ 2:37 Oliver Jay Had the opportunity to then apply that to Asana. 4 times in the scene
- ▶ 35:04 Oliver Jay I mean, I, I, I remember at Asana, when I joined it, when I joined Asana, we had twenty million in revenue, mainly driven from our self-serve business, right? 2 times in the scene
- ▶ 46:15 Oliver Jay Uh, post-mortem, you know, at Asana, we had a practice called Five Whys, it was adopted from Toyota, that I think is very effective.
- ▶ 52:44 Oliver Jay I've been so focused on Asana.
20VC: The Anduril Memo: Founders Fund's Brian Singerman on What Makes Palmer Luckey One of the Greatest Innovators in History, Why It Is BS The DOD Do Not Want To Work With Silicon Valley & Why in Venture You Have To Play A Different Game to the Hedge Fun
- ▶ 0:27 Harry Stebbings Wish, Asana, Oculus, and Postmates, to name a few.
20VC: a16z's Angela Strange on Why Every Company Will Be A Fintech Company, How Founders Should Think About Niches and Optimal Insertion Points, How To Transition To Become The System of Record & Are We Entering A Period of Bundling Or Unbundling for Fint
- ▶ 0:12 Harry Stebbings But I'm very, very excited to welcome Angela Strange, General Partner at Andreessen Horrors, one of the leading venture firms of the last decade, with a portfolio including the likes of Facebook, GitHub, Slack, Airbnb, Asana, and more…
20VC: Biggest Lessons From Opendoor's Scaling Journey, How To Implement Systems for Growth & The Right Way To Structure Customer Discovery Processes with Julia DeWahl, Angel Investor
- ▶ 13:51 Julia DeWahl We used Asana templates at one point, email workflows, Slack bot, Zapier, you name it.
20VC: Andrew Wilkinson on Building The Berkshire Hathway of Tech, Sustainable vs Unsustainable Growth and The Relationship Between Money and Freedom
- ▶ 34:14 Andrew Wilkinson they haven't built Asana.
20VC: How Founders Should Think Through Distribution and Customer Acquisition Today, The Challenges of the Digital Advertising Duopoly Currently & How To Structure Company Post Mortems Effectively with Gabriel Weinberg, Founder & CEO @ DuckDuckGo
- ▶ 21:35 Gabriel Weinberg We use Asana for that. 2 times in the scene
20VC: Clearbit Founder Alex MacCaw on How To Successfully Negotiate with Investors, What Value-Add Do VCs Really Bring & Why You Should Only Have Operators on Your Board
- ▶ 18:39 Alex MacCaw And there's like an Asana checklist and people go through and read.
20VC: Ryan Caldbeck on Why The Business Model of VC is Broken, Who is To Blame, How The Best Funds Will Use Data Intelligently Moving Forward & Whether We Are In A Consumer Bubble Or Not?
- ▶ 2:26 Harry Stebbings Lattice is the number one people management solution for growing companies, helping the likes of Asana, Reddit, and Cruise build a really strong company culture, and with Lattice, it's easy to launch three-sixty reviews, share ongoing…
- ▶ 33:58 Harry Stebbings Lattice is the number one people management solution for growing companies, helping the likes of Asana, Reddit, and Cruise build a really strong
20VC: The 2 Core Roles Played By The Best Seed Investors Today, What To Look For In Potential Co-Investors & Why Seed Funds Can Grow Ownership in Their Best Companies Across Rounds with Ron Bouganim, Founder @ Govtech Fund
- ▶ 2:15 Harry Stebbings Lattice is the number one people management solution for growing companies, helping the likes of Asana, Reddit, and Cruise build a really strong
- ▶ 44:51 Harry Stebbings Lattice is the number one people management solution for growing companies, helping the likes of Asana, Reddit, and Cruise build a really strong
20VC: Phil Libin on Why The Concept of A Silicon Valley Style Startup Is Made To Benefit VCs, Why The Very Structure of Companies Is Outdated and Inefficient & What It Means To Build The Netflix of Product
- ▶ 2:26 Harry Stebbings Lattice is the number one people management solution for growing companies, helping the likes of Asana, Reddit, and Cruise build a really strong company culture, and with Lattice, it's easy to launch three 60 reviews, share ongoing…
- ▶ 30:36 Harry Stebbings Lattice is the number one people management solution for growing companies, helping the likes of Asana, Reddit, and Cruise build a really strong
20VC: Scalar Capital's Linda Xjie on Who Will Win The Smart Contract War, The Future of Exchanges: Centralised or Decentralised & The Pros and Cons of Differing Privacy Coins
- ▶ 2:23 Harry Stebbings Lattice is the number one people management solution for growing companies, helping the likes of Asana, Reddit, and Cruise build a really strong company culture, and with Lattice, it's easy to launch three-sixty reviews, share ongoing…
- ▶ 44:26 Harry Stebbings Lattice is the number one people management solution for growing companies, helping the likes of Asana, Reddit, and Cruise build a really strong
20VC: Why Too Many People Give Up Too Quickly, Why You Should Never Start A Venture Without Owning The Underlying Data & Why We Have Over-Estimated The Ability of Automation with Dennis Mortensen, Founder & CEO @ X.ai
- ▶ 2:26 Harry Stebbings Lattice is the number one people management solution for growing companies, helping the likes of Asana, Reddit, and Cruise build a really strong company culture, and with Lattice, it's easy to launch three-sixty reviews, share ongoing…
- ▶ 34:33 Harry Stebbings Lattice is the number one people management solution for growing companies, helping the likes of Asana, Reddit, and Cruise build a really strong
20VC: First Round's Phin Barnes on How The Best Founders Optimize for Learning Per Dollar Spent, What Makes A Truly Special Founder/VC Relationship and Why Pattern Recognition is Another Term For Intellectual Laziness
- ▶ 2:33 Harry Stebbings Lattice is the number one people management solution for growing companies, helping the likes of Asana, Reddit, and Cruise build a really strong company culture, and with Lattice, it's easy to launch
- ▶ 40:18 Harry Stebbings Lattice is the number one people management solution for growing companies, helping the likes of Asana, Reddit, and Cruise build a really strong company culture, and with Lattice, it's easy to launch three-sixty reviews, share ongoing…
20VC: 7 Key Themes To Building A Great Company To IPO, The Right Way To Assess Market Timing & How To Balance Between Speed and Inspection When It Comes To Decision-Making with Patrick Morley, CEO @ Carbon Black
- ▶ 2:35 Harry Stebbings Lattice is the number one people management solution for growing companies, helping companies like Asana, Reddit, and Cruise build a strong company culture, and with Lattice, it's easy to launch
- ▶ 25:17 Harry Stebbings Lattice is the number one people management solution for growing companies, helping companies like Asana, Reddit, and Cruise build a strong company culture, and with Lattice, it's easy to launch
20VC: Learnings From Backing The Likes of Spotify and Airbnb, The World of Growth Investing Today and The Right Way For Investors To Think About Liquidity with Woody Marshall, General Partner @ TCV
- ▶ 2:33 Harry Stebbings Lattice is the number one people management solution for growing companies, helping companies like Asana, Reddit, and Cruise build a strong company culture, and with Lattice, it's easy to launch three 60 reviews, share ongoing
- ▶ 30:18 Harry Stebbings Lattice is the number one people management solution for growing companies, helping the likes of Asana, Reddit, and Cruise build a really
20VC: Why Entrepreneurs Should Let Everyone Rip Apart Their Business Idea, How To Construct Frameworks for Success & Why You Should Not Always Test Your MVP with Afton Vechery, Founder & CEO @ Modern Fertility
- ▶ 31:07 Harry Stebbings Lattice is the number one people management solution for growing companies, helping companies like Asana, Reddit, and Cruise build a strong company culture, and with Lattice, it's easy to launch three 60 reviews, share ongoing feedback,…
20VC: USV's Rebecca Kaden on Whether Venture Returns Can Be Made At Scale In Consumer Today & How To Navigate Consumer Investing In A World of Amazon
- ▶ 2:30 Harry Stebbings Lattice is the number one people management solution for growing companies, helping the likes of Asana, Reddit, and Cruise build a really strong company culture, and with Lattice, it's easy to launch
- ▶ 30:48 Harry Stebbings Lattice is the number one people management solution for growing companies, helping the likes of Asana, Reddit, and Cruise build a really strong company culture, and with Lattice, it's easy to launch
20VC: How The Best Founders Approach Bet The Company Decisions, How to Put Your Board to Work & How To Optimise Strategic Thinking on Boards with Maynard Webb, Founder @ Webb Investment Network & Everwise
- ▶ 2:45 Harry Stebbings It helps companies like Asana, Reddit, and Cruise build a strong company culture, and with Lattice, it's easy to launch three 60 reviews, share ongoing feedback, facilitate one-on-ones, set up goal tracking, and even run employee…
- ▶ 32:36 Harry Stebbings It helps companies like Asana, Reddit, and Cruise build a strong company culture, and with Lattice, it's easy to launch three 60 reviews, share ongoing feedback, facilitate one-on-ones, set up goal tracking, and even run employee…
20VC: Benchmark's Sarah Tavel on Why Investing Success Lies In Small Markets Adjacent To Very Large Ones, Why You Have To Be Judicious On When To Pay Up vs Be More Price Sensitive & Why Crypto Investing Is Like The Early Days of AdTech Investing
- ▶ 2:44 Harry Stebbings Lattice is the number one people management solution for growing companies, and it helps companies like Asana, Reddit, and Cruise build a really strong company culture, and with Lattice, it's easy to launch,
- ▶ 35:42 Harry Stebbings Lattice is the number one people management solution for growing companies, and it helps companies like Asana, Reddit, and Cruise build a really strong company culture, and with Lattice, it's easy to launch.
20VC: How To Build Credibility with Investors, Employees and Customers, How To Determine When A Stretch VP is A Stretch Too Far and The Right Way For Founders To Think About Dilution with Amol Deshpande, Founder & CEO @ Farmers Business Network
- ▶ 2:40 Harry Stebbings Lattice is the number one people management solution for growing companies, and it helps companies like Asana, Reddit, and Cruise build a strong company culture.
- ▶ 30:57 Harry Stebbings Lattice is the number one people management solution for growing companies, and it helps companies like Asana, Reddit, and Cruise build a strong company culture.
20VC: Lessons Learned Scaling PillPack from Seed to Amazon Acquisition, Why Investors Should Spend More Time Assessing Human Capital Risk Taken by Founders & The Right Way To Think About Capital Efficiency in Scaling with David Frankel, Managing Partner @
- ▶ 2:52 Harry Stebbings Lattice is the number one people management solution for growing companies, and it helps companies like Asana, Reddit, and Cruise build a strong company culture.
- ▶ 32:22 Harry Stebbings Lattice is the number one people management solution for growing companies, and it helps companies like Asana, Reddit, and Cruise build a strong company culture.
20VC: Behind The Scenes of a $Bn IPO Process, What Startups Can Learn From Teddy Roosevelt's "Five Minute Meetings" and What John Lennon Teaches Founders About Storytelling with Howard Lerman, Founder & CEO @ Yext
- ▶ 2:50 Harry Stebbings Lattice is the number one people management solution for growing companies, and helps companies like Asana, Reddit, and Cruise build a strong company culture.
- ▶ 34:36 Harry Stebbings Lattice is the number one people management solution for growing companies, and helps companies like Asana, Reddit, and Cruise build a strong company culture.
20VC: The Biggest Lessons From Working Alongside John Doerr, How To Optimize The Speed of Investment Decision-Making & Why Saying No Graciously Is The Most Important Thing with Shabih Rizvi, Founding Partner @ Gradient Ventures
- ▶ 2:43 Harry Stebbings And it helps companies like Asana, Reddit, and Cruise build a strong company culture.
- ▶ 31:47 Harry Stebbings And it helps companies like Asana, Reddit, and Cruise build a strong company culture.
20VC: The Mindset The Best Investors Assume When Assessing Opportunities, Why So Many Hardware Startups Fail Today & The Right Way To Think About Employee Retention with Andrew Farah, Founder & CEO @ Density
- ▶ 2:45 Harry Stebbings Lattice is the number one people management solution for growing companies, and helps companies like Asana, Reddit, and Cruise build a strong company culture.
- ▶ 28:49 Harry Stebbings Lattice is the number one people management solution for growing companies, and helps companies like Asana, Reddit, and Cruise build a strong company culture.
20VC: What It Takes To Found and Scale A Global Venture Firm Like Lightspeed, 3 Ways Firms Do Not Succeed in Generational Transition & What Makes The Truly Special Board Members Like Jim Goetz with Barry Eggers, Founding Partner @ Lightspeed Venture Partn
- ▶ 3:06 Harry Stebbings And Lattice helps companies like Asana, Reddit, and Cruise build a strong company culture.
- ▶ 29:23 Harry Stebbings The important job is people operations, whether it be hiring execs, developing managers, retaining that top talent, and building a high-performing culture, and that's why you need Lattice, the number one people management solution for…
20VC: Casper Founder Philip Krim on The Right Way To Think About Marketing Channel Diversification, When To Accept Strategic Investors & How To Successfully Build Out Your Exec Team
- ▶ 1:56 Harry Stebbings Lattice is the number one people management solution for growing companies, and helps companies like Asana, Reddit, and Cruise build a really strong company culture.
- ▶ 28:19 Harry Stebbings Lattice is the number one people management solution for growing companies, and helps companies like Asana, Reddit, and Cruise build a really strong company culture
20VC: The Commonalities In The Makings Of Truly Great People, How Silicon Valley Will Become The Home For Crypto and Frontier Tech Once Again & Why Games Are Such A Good Tool To Understand Human Motivation with Daniel Gross, Founder & Pioneer, Head of AI
- ▶ 2:23 Harry Stebbings Companies like Asana, Reddit, and Cruise build a strong company culture.
- ▶ 33:06 Harry Stebbings Companies like Asana, Reddit, and Cruise build a strong company culture.
20VC: Eventbrite Founder, Julia Hartz on The Lessons Learned Scaling Eventbrite to Unicorn Valuation & $3Bn in Gross Ticket Sales
- ▶ 24:06 Julia Hartz I call it a sauna. 4 times in the scene