Asana

“When I joined Asana, we had twenty million in revenue, mainly driven from our self-serve business, right? And there was no, we didn't have a sales deck.”

“When I first joined Asana, and even today, when I talk to a lot of people, I think there is this predominant view of that. You can, you have to pick one or the other. And at Asana, we pioneered and we try to do both at the same time. And I think the results we…”

“At Asana, we had a practice called Five Whys, it was adopted from Toyota, that I think is very effective.”

“I would argue actually that companies like Asana or Dropbox were a little too late into enabling the enterprise motion on top of PLG.”

“I don't think you create that playbook until you have at least 20 ramped AEs, where you have the right to say this is a playbook.”

“Every iconic PLG company, whether it's Slack or Dropbox or Asana or Zoom, you know, at some point they have to add on that sort of direct selling motion to complement the PLG business.”

“When I joined Asana, we had twenty million in revenue, mainly driven from our self-serve business. And we didn't have a sales deck.”

“I think a second one will just be margin compression. The B to B SaaS model, LTV, CAC dynamics, and all that sort of stuff, it does have some assumption in there of like, 80 to 90% margins. Maybe 70 to 90% margin is kind of what you expect if you're running li…”

“And the playbook was probably a 180 steps. We should probably open source it at some point. It's on an Asana checklist somewhere.”

“Dustin will make more money from his anthropic investment than he will from definitely from Asana.”

“This is easy for me to, I don't want to be too much of an armchair quarterback from a product that feels terminal, but it's probably a good one. I think it's a good candidate, right?”