Oliver Jay: Repeatable sales playbooks require at least 20 ramped AEs
Oliver Jay · 20VC: The Memo: What is a Sales Playbook? Does the Founder Need to Create It? Should the First Sales Hire Be a Leader or a Rep? · Jul 27, 2022 · at 7:49
Oliver Jay, former Head of Sales at Asana, cautions early-stage founders against claiming they have a repeatable sales playbook prematurely.
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“I don't think you create that playbook until you have at least 20 ramped AEs, where you have the right to say this is a playbook.”
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