Julia Hartz

Co-Founder and former CEO, Eventbrite · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

founderexecutiveinvestor@juliahartz ↗LinkedIn ↗eventbrite.com ↗Wikipedia ↗

Julia Hartz co-founded the global ticketing platform Eventbrite in 2006 and served as its CEO, leading the company through its public listing on the NYSE in 2018. She previously worked as a television production executive and is an active angel investor.

9statements → 4claims → 3claims resolved → 67%fully supported → 4.67/5average certainty → 1.22/5average debate potential → ≈4.5/5argument clarity, estimated → 18said about them ↓

2 supported 1 partly supported 0 contradicted 1 not checkable as stated how the 4 claims stand · each chip opens the sources

4 assertions · 1 opinion · 4 disclosures · every statement was checked. The predictions and assertions are the 4 claims: statements the public record can support or contradict. 3 are resolved, and 1 names no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Julia argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported

Eventbrite's co-founders worked the door at the first TechCrunch Disrupt

“Kevin and I actually printed out the guest list for the first TechCrunch Disrupt, and we worked the door.”

Julia Hartz Oct 20, 2017 ▶ 13:37 20VC: Eventbrite Founder, Julia Hartz on The Lessons Learned Scaling Eventbrite to Unicorn Valuation & $3Bn in Gross Ticket Sales

Expressed certainty vs assessment result

none yet certainty 1

none yet certainty 2

none yet certainty 3

100% certainty 4

75% certainty 5

weighted support: a fully supported claim counts one, a partly supported claim counts half. Each filled bar is clickable and opens exactly those claims; "none yet" means nothing said at that certainty level has resolved yet

How they sound: speaking style how? →

222 words/min while actually speaking · 2.6 um and uh per 1k words

No argument clarity score for Julia Hartz: no usable question→answer exchanges on raw tape (a fair score needs 8+). We do not score a sample that small. Roundtable and news formats yield far fewer direct exchanges than interviews. Their coarse estimate from 10 exchanges on the produced feed is ≈4.5/5, shown at half point precision because the sample is small and produced tape scores higher.

Measured by listening to 3,906 words across 1 episode, but every recording we have of Julia Hartz is the aired feed, and an editor cleaned that audio before release. Some of the hesitation was cut before we ever heard it, so read these as floors: the true rates are at least this high. These are measurements of speaking style, not scores. How it's measured →

How the interview went all their pushback → series average →

Across 1 rated episode:

host pushback ▾ 1/10

pushed back at the host ▾ 1/10

setup questions received 95%

host pushback: the hardest questions Harry asked, tap to play ▶ 17:34“how you balance the long-term vision of Eventbrite with the short-term achievements and milestones, and how you think about that balance.” ▶ 14:53“What are the requirements for a successful CEO transition, do you think?” ▶ 13:18“When was the catalyst moment to realize that actually you did have something and that it was working?”

when Julia pushed back ▶ 3:47“I think you are probably far too young, Harry, to know Jackass.” ▶ 16:54“No, not at all. That's, that's actually the funny part.”

What they said9 What others said18 Episodes1

Everything Julia Hartz said on 20VC that made the record, most notable first. Filter by type, assessment or year in the ledger →

Disclosure

Julia Hartz killed the "What Would Kevin Do" mindset upon becoming CEO

“I had to actively tell myself that on January first of this year, I was actually never, I was going to stop saying what would Kevin do? So I killed WWKD and I had to start making my own decisions.”

Julia Hartz Oct 20, 2017 ▶ 22:44 20VC: Eventbrite Founder, Julia Hartz on The Lessons Learned Scaling Eventbrite to Unicorn Valuation & $3Bn in Gross Ticket Sales

Opinion

Ticketing was an abysmal, unexciting industry when Eventbrite launched

“We want to create a horizontal platform in an abysmal industry. Like ticketing was just not something that people got excited about.”

Julia Hartz Oct 20, 2017 ▶ 11:56 20VC: Eventbrite Founder, Julia Hartz on The Lessons Learned Scaling Eventbrite to Unicorn Valuation & $3Bn in Gross Ticket Sales

Assertion Partly supported

Eventbrite processed $3B in gross ticket sales in 2017

“So, it's valued at a little over a billion dollars. It's Generating three billion in gross ticket sales this year. We'll sell two hundred million tickets, but two hundred million tickets will be transacted in total on the platform this year by, you know, 800,0…”

Julia Hartz Oct 20, 2017 ▶ 17:54 20VC: Eventbrite Founder, Julia Hartz on The Lessons Learned Scaling Eventbrite to Unicorn Valuation & $3Bn in Gross Ticket Sales

Disclosure

Eventbrite was bootstrapped using all of Julia and Kevin Hartz's savings

“Why don't we try to do something together and you can make no money and we could put all of our money, all of our savings into bootstrapping a company.”

Julia Hartz Oct 20, 2017 ▶ 8:53 20VC: Eventbrite Founder, Julia Hartz on The Lessons Learned Scaling Eventbrite to Unicorn Valuation & $3Bn in Gross Ticket Sales

Disclosure

Eventbrite bootstrapped for three years to test the co-founders' working relationship

“I mean, we bootstrapped the company for three years, so we didn't need to really go out and present ourselves as a co-founding couple until we really kind of had a good sense of how we worked together.”

Julia Hartz Oct 20, 2017 ▶ 12:12 20VC: Eventbrite Founder, Julia Hartz on The Lessons Learned Scaling Eventbrite to Unicorn Valuation & $3Bn in Gross Ticket Sales

Assertion Supported

Eventbrite's co-founders worked the door at the first TechCrunch Disrupt

“Kevin and I actually printed out the guest list for the first TechCrunch Disrupt, and we worked the door.”

Julia Hartz Oct 20, 2017 ▶ 13:37 20VC: Eventbrite Founder, Julia Hartz on The Lessons Learned Scaling Eventbrite to Unicorn Valuation & $3Bn in Gross Ticket Sales

Disclosure

Julia Hartz took a pay cut to join Current TV's founding team

“I was making 80,000 dollars at the time and they offered me 50,000 dollars.”

Julia Hartz Oct 20, 2017 ▶ 7:53 20VC: Eventbrite Founder, Julia Hartz on The Lessons Learned Scaling Eventbrite to Unicorn Valuation & $3Bn in Gross Ticket Sales

Assertion Not checkable as stated

Eventbrite's earliest primary users were tech bloggers

“When we first started, we were used primarily by tech bloggers.”

Julia Hartz Oct 20, 2017 ▶ 13:25 20VC: Eventbrite Founder, Julia Hartz on The Lessons Learned Scaling Eventbrite to Unicorn Valuation & $3Bn in Gross Ticket Sales

Assertion Supported

Eventbrite's original platform was built on the PayPal API

“Because we built the original Eventbrite platform on, on the PayPal API. We had international business.”

Julia Hartz Oct 20, 2017 ▶ 14:13 20VC: Eventbrite Founder, Julia Hartz on The Lessons Learned Scaling Eventbrite to Unicorn Valuation & $3Bn in Gross Ticket Sales

The other half of the tape: Julia Hartz's own voice is left out of every number here. Other people bring the name up 17 times in 8 episodes on 20VC. 1 statement on the record names them. every mention, with the transcript →

Who brings them up most Harry Stebbings 11 Kevin Hartz 4 Dylan Serota 2

Statements about Julia Hartz, by other people (1)

Insight

Serota: Companies should import culture from remote offices, not export HQ culture

“Companies overvalue the culture they have today and undervalue the culture they can evolve into and create in the future. So this was a big lesson for me from Julia hearts at event, right? That culture should not be stagnant or overly preserved. It should evol…”

Dylan Serota Aug 17, 2018 ▶ 13:23 20VC: Why Founders Must Use VCs as a Barometer, How to Make Distributed Teams Work Successfully & The Biggest Mistake People Make Early In Their Career with Dylan Serota, Founder @ Terminal