Eventbrite bootstrapped for three years to test the co-founders' working relationship
Julia Hartz · 20VC: Eventbrite Founder, Julia Hartz on The Lessons Learned Scaling Eventbrite to Unicorn Valuation & $3Bn in Gross Ticket Sales · Oct 20, 2017 · at 12:12
Julia Hartz is the co-founder and CEO of Eventbrite. She discusses how she and her husband Kevin Hartz operated Eventbrite in its early years.
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“I mean, we bootstrapped the company for three years, so we didn't need to really go out and present ourselves as a co-founding couple until we really kind of had a good sense of how we worked together.”
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Julia Hartz killed the "What Would Kevin Do" mindset upon becoming CEO
“I had to actively tell myself that on January first of this year, I was actually never, I was going to stop saying what would Kevin do? So I killed WWKD and I had to start making my own decisions.”
Ticketing was an abysmal, unexciting industry when Eventbrite launched
“We want to create a horizontal platform in an abysmal industry. Like ticketing was just not something that people got excited about.”
Eventbrite processed $3B in gross ticket sales in 2017
“So, it's valued at a little over a billion dollars. It's Generating three billion in gross ticket sales this year. We'll sell two hundred million tickets, but two hundred million tickets will be transacted in total on the platform this year by, you know, 800,0…”
Eventbrite was bootstrapped using all of Julia and Kevin Hartz's savings
“Why don't we try to do something together and you can make no money and we could put all of our money, all of our savings into bootstrapping a company.”