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every year anyone Gustaf Alströmer 10Mike Mignano 7Craig Cannon 7Laura Behrens Wu 6Emily Weiss 6Dalton Caldwell 6Michael Seibel 4Elad Gil 4Robin Sloan 3Garry Tan 3

Verbatim, from the transcripts: the passages where Instagram comes up

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AI Is Unlocking Millions Of New Builders · Y Combinator Mar 16, 2026 · 1 mention

  • ▶ 8:03 Mukund Jha Like we use TikTok, Instagram, and part of this bunch of influencers to really, really spread the word out.

Inside Claude Code With Its Creator Boris Cherny · Y Combinator Feb 17, 2026 · 1 mention

  • ▶ 41:13 Boris Cherny Um, and I was responsible for the quality of all of our code bases across every product, across like, you know, Facebook, Instagram, WhatsApp, whatever.

The Best Consumer Startup Ideas Were Impossible Until Now · Y Combinator Nov 28, 2025 · 7 mentions

  • ▶ 3:20 Mike Mignano Yeah, and, and I think, like, our, our thesis was, you know, similar to how Instagram had made it really, really easy to create and share photos, but to do it in a, in a format that kind of existed uniquely just in their own platform, we…
  • ▶ 5:00 Mike Mignano Like maybe, you know, we'll just use Instagram as an example that made it not only really, really easy,
  • ▶ 11:34 Mike Mignano The previous playbooks of, of Instagram and Twitter, and maybe trying to leverage existing channels distribution to get that out there. 2 times in the scene
  • ▶ 22:28 Mike Mignano Um, and I, and I'm totally expecting that TikTok and Instagram will start having pure AI generated content and eventually get to this place as well.
  • ▶ 24:26 Mike Mignano You know, Instagram has things like stickers and filters and things like, I don't know, maybe the model is a new place for some form of creator distribution.
  • ▶ 25:23 Mike Mignano Maybe it's TikTok influencers, you know, reels influencers, whatever kind of creators you can, you can tap into to reach some massive scale of distribution.

Ask These Questions Before Starting An AI Startup · Y Combinator Oct 7, 2025 · 1 mention

  • ▶ 22:55 Jordan Fisher You know, just recently with Veo Three, uh, with VideoGen, it's like, I can, I finally am getting fooled by videos, and like, my Instagram feed is starting to get full up of, like, copybaras singing songs and shit, and, and I'm like,…

Legendary Consumer VC Predicts The Future Of AI Products · Y Combinator Jun 27, 2025 · 1 mention

State-Of-The-Art Prompting For AI Agents · Y Combinator May 30, 2025 · 1 mention

  • ▶ 20:11 Garry Tan So, you know, the classic view is that it should be as easy to actually do an investigation at a three letter agency as going and taking a photo of your lunch on Instagram and posting it to all your friends.

From A Pivot To Building A $9.6 Billion Payroll Company · Y Combinator Mar 18, 2025 · 2 mentions

  • ▶ 14:04 Josh Reeves Um, it was, you know, the CEOs and founders of, you know, PayPal and Stripe and, you know, um, Mint and Instagram and
  • ▶ 16:25 Josh Reeves Um, well, Kevin is a friend from college, and Instagram, I mean, he's an investor in Augusto, so, you know, it was fun to talk to him about some of the scaling stuff, but actually, I think, ah, you know, you know this more than anyone,…

How To Build The Future: Aravind Srinivas · Y Combinator Feb 21, 2025 · 1 mention

Twitter vs. X: Product Lessons For Startup Founders · Y Combinator Nov 21, 2024 · 3 mentions

  • ▶ 8:17 David Lieb Instagram came along, and it was a new network. 3 times in the scene

How To Build The Future: Sam Altman · Y Combinator Nov 8, 2024 · 1 mention

How Nothing Founder Carl Pei Built A Multi-Million Dollar Smartphone Brand In Just 2 Years · Y Combinator Aug 13, 2024 · 1 mention

  • ▶ 14:15 Carl Pei Our Instagram feed is very curated, kind of like a hybrid between a luxury fashion brand and a tech brand.

Why Startup Founders Should Launch Companies Sooner Than They Think · Y Combinator Jul 12, 2024 · 1 mention

  • ▶ 17:51 Garry Tan And right here on YouTube, on Instagram, on X, on TikTok, all the different social platforms,

Consumer Startup Metrics | Startup School · Y Combinator Jan 6, 2024 · 1 mention

The Truth About Y Combinator · Y Combinator Oct 28, 2022 · 1 mention

  • ▶ 3:52 Michael Seibel If you were to look at Instagram day one and look at Instagram now, it's completely different.

Why You Should Leave Your FAANG Job · Y Combinator Apr 20, 2022 · 1 mention

Why Investors Can’t Fix Your Company – Dalton Caldwell and Michael Seibel · Y Combinator Feb 23, 2022 · 6 mentions

  • ▶ 6:59 Dalton Caldwell Think about the first five employees of Facebook and the first five employees of Instagram before, when it was a startup, before they got acquired, the first five employees of YouTube, when it was a startup, before it got acquired versus… 5 times in the scene
  • ▶ 12:59 Dalton Caldwell If you have a million, you know, Instagram followers or a million TikTok followers, you can make money off that and you get it.

Cory Doctorow and Joe Betts-Lacroix on Adversarial Interoperability · Y Combinator Nov 27, 2019 · 1 mention

Gustaf Alströmer - Growth for Startups · Y Combinator Aug 15, 2019 · 7 mentions

Startup Hiring Advice from Lever CEO Sarah Nahm with Holly Liu · Y Combinator Jul 10, 2019 · 1 mention

  • ▶ 5:41 Sarah Nahm My direct boss is, like, this amazing kind of, like, growth guy, marketing guy, creative guy, who would go on to be the head of marketing at Instagram.

Advice on Organizing and Running Growth Teams from Dan Hockenmaier and Gustaf Alströmer · Y Combinator Jun 26, 2019 · 3 mentions

Vidit Aatrey on Building Meesho, India's Top Reselling Platform, with Adora Cheung · Y Combinator May 22, 2019 · 2 mentions

HubSpot CEO and Cofounder Brian Halligan with Wufoo Cofounder Kevin Hale · Y Combinator May 8, 2019 · 2 mentions

Software Engineer Turned Youtuber - Jarvis Johnson · Y Combinator May 1, 2019 · 1 mention

  • ▶ 32:43 Jarvis Johnson I'll, like, I'll, like, do a poll on, like, the YouTube community tab, or I'll ask, I'll tweet something, or I'll, I'll post something on the Instagram question and answer thing, which it, it should, I wish it was easier to export the…

Karn Saroya on the Capital-Light Way to Start an Insurance Business · Y Combinator Feb 27, 2019 · 2 mentions

  • ▶ 8:12 Karn Saroya We're starting to stand up on top of Instagram.
  • ▶ 17:54 Karn Saroya So, uh, you know, like you, we would acquire via all the channels you expect, Facebook, Instagram, Reddit, like what have you.

Tracking Political Manipulation Through Social Media - Samantha Bradshaw · Y Combinator Jan 23, 2019 · 2 mentions

  • ▶ 9:26 Samantha Bradshaw Pictures on Instagram.
  • ▶ 20:19 Craig Cannon Well, that's a separate, I mean, is that, um, the, the breaking up of Facebook, WhatsApp, Instagram, is that, that a topic of conversation here at the OII as well?

Starting a Startup After Business School - Reham Fagiri and Kalam Dennis of AptDeco · Y Combinator Dec 14, 2018 · 2 mentions

  • ▶ 34:48 Kalam Dennis So, um, we acquire customers through Facebook, Instagram, Facebook,
  • ▶ 44:52 Kalam Dennis Um, you know, we were mentioning the acquisition channels, and now we're doing Facebook and Instagram advertising.

Brian Donohue on Operating Instapaper Through an Acquisition · Y Combinator Nov 14, 2018 · 1 mention

  • ▶ 20:34 Brian Donohue Um, there's like, there's a picture on my Instagram from back in two and 15 where I'm sleeping at my desk with my feet on the desk.

Helping African Businesses Get Paid, Shola Akinlade of Paystack · Y Combinator Oct 16, 2018 · 1 mention

  • ▶ 17:06 Shola Akinlade Last week, last month we had an event with Facebook, just teaching people how to sell on Instagram.

SEO Advice from SurveyMonkey Director of SEO and Growth, Eli Schwartz · Y Combinator Sep 27, 2018 · 1 mention

  • ▶ 51:16 Eli Schwartz If this is like, well, this is taking too long, and this is really boring, and I'd, I'd much rather be like a Instagram influencer, then that's where you should go.

PR + Content for Growth by Kat Mañalac and Craig Cannon · Y Combinator Sep 19, 2018 · 5 mentions

  • ▶ 7:04 Craig Cannon If you're a, if you're a social company, that's like, you know, Instagram, whatever, that's like time on site.
  • ▶ 8:44 Craig Cannon Do you hang out on Reddit, Instagram, whatever? 2 times in the scene
  • ▶ 15:16 Craig Cannon You know, YC, so, like, now, like, I clip up the podcast and, like, put it on Instagram, and that's cool, but, like, we're still getting way more podcast downloads than we are getting, like, Instagram views, and that's just how it goes. 2 times in the scene

Suhail Doshi - How to Measure Your Product · Y Combinator Sep 12, 2018 · 1 mention

  • ▶ 24:00 Suhail Doshi Maybe you're going super viral on Facebook, um, or on some, or Instagram or something,

Michael Seibel - Building Product · Y Combinator Sep 5, 2018 · 2 mentions

Elad Gil Shares Advice from the High Growth Handbook, a Guide to Scaling Startups · Y Combinator Jul 27, 2018 · 3 mentions

  • ▶ 38:10 Elad Gil So, you know, uh, Instagram, for example, uh, famously had, I think about a dozen employees when they were acquired by Facebook. 3 times in the scene

Scott Aaronson on Computational Complexity Theory and Quantum Computers · Y Combinator Jun 29, 2018 · 1 mention

  • ▶ 1:04:26 Scott Aaronson You know, uh, I mean, I mean, uh, Tumblr and, uh, Instagram, I mean, you know, you know, it's not always nastiness, right?

Advice for Students and Recent Graduates on Finding Jobs – Liz Wessel of WayUp · Y Combinator May 31, 2018 · 2 mentions

  • ▶ 5:42 Liz Wessel Kevin Systrom started Instagram.
  • ▶ 16:20 Liz Wessel Focus on your GitHub if you're an engineer, your YouTube if you are a performer or a public speaker, your Instagram if you're a designer, they show your volunteer, your hobbies, your fun facts, and so it's a little bit more of a holistic…

Elad Gil and Pejman Nozad - Startup Investor School Day 3 · Y Combinator Mar 8, 2018 · 1 mention

  • ▶ 12:10 Elad Gil But I think what they failed to see was the rise of mobile, which really led to Instagram and Snap, um, as well as sort of the Chinese equivalents of many of these companies getting up and running.

It's Surprising How Much Small Teams Can Get Done - Sam Chaudhary of ClassDojo · Y Combinator Jan 24, 2018 · 1 mention

Leah Culver of Breaker and Tom Sparks of YC Answer Your Questions About Security and Podcasting · Y Combinator Jan 5, 2018 · 2 mentions

  • ▶ 20:17 Leah Culver I just find it like fascinating, especially in the age of like Instagram celebrities and things like, I think it's pretty interesting and, and people in general aren't super good about security.
  • ▶ 49:14 Tom Sparks You know, Instagram actually is a little bit more ubiquitous.

Be Wary of Solving a Small, Rare Problem - Des Traynor of Intercom · Y Combinator Dec 13, 2017 · 1 mention

  • ▶ 43:59 Des Traynor I think a lot of startups fall down there when they're like, oh, we sync your Facebook to your Instagram and we can do X and Y

Microbes, Robots, and Ambition - Robin Sloan on His Novel Sourdough · Y Combinator Nov 29, 2017 · 3 mentions

  • ▶ 28:43 Robin Sloan I would not bet against everything that we're pouring into kind of the vast digital box, you know, like everything, the Facebook updates, the Instagram photos, all of it basically being gone in 2060, 20, 50.
  • ▶ 46:28 Robin Sloan On Twitter, on Instagram, I could, I could compile you a gallery of, like, hundreds of snapshots from around the country in the world of people, and like, and then with the caption, just like, you know, quote of the day, or like, oh man,… 2 times in the scene

Spotting Ecommerce Trends in Shipping Data - Laura Behrens Wu · Y Combinator Sep 4, 2017 · 6 mentions

  • ▶ 8:01 Laura Behrens Wu And then you use the channels like Facebook, Instagram, Snapchat, if you're like a millennial or Gen Z, whatever those generations are called, like you use the right channels to reach, to reach your audience and you tell a personal story… 2 times in the scene
  • ▶ 10:03 Laura Behrens Wu She was able to launch her own beauty line and that like on Instagram, the pictures are, are beautiful. 3 times in the scene
  • ▶ 13:45 Laura Behrens Wu Like, you don't see anyone tagging Amazon in their Instagram posts.

Morgan DeBaun on Reaching 20M Millennials - With Kat Manalac at the Female Founders Conference · Y Combinator Aug 2, 2017 · 1 mention

  • ▶ 19:52 Morgan DeBaun So, what, for example, with our women's brand, which started off called Blavity Lifestyle, so it's just a separate Instagram account, because we knew that, you know, if we posted women and their afros and, like, all this stuff on our…

Emily Weiss on the Insights That Grew Glossier - With Amy Buechler at the Female Founders Conference · Y Combinator Jul 26, 2017 · 6 mentions

  • ▶ 5:25 Emily Weiss Um, uh, I, I have certainly, like, a lot of opinions, but what's really interesting, more interesting is, again, that, like, just, just having a lot of conversations, and what's better than, you know, posting something on Instagram, and… 2 times in the scene
  • ▶ 7:52 Emily Weiss I mean, I grew up really liking, like, Stila and, like, you know, a lot of beauty products and trying a bunch of stuff, but beauty pre-Instagram, pre-YouTube, 2 times in the scene
  • ▶ 11:31 Emily Weiss Again, in this kind of, like, fast fashion age where everyone can, like, put up an Instagram in, like, 10 seconds and, you know, you can really make a lot of content, um, quickly, I think that kind of, like, premium attention to detail,…
  • ▶ 16:17 Emily Weiss So it's like, okay, I want to follow on Instagram.

Scaling Growth | Gustaf Alstromer, YC Partner (formerly Airbnb) & Ed Baker (formerly Uber) · Y Combinator Jun 23, 2017 · 1 mention

Rick and Morty Writer: Ryan Ridley · Y Combinator Jun 7, 2017 · 3 mentions

  • ▶ 35:50 Craig Cannon I think so, because then there's, like, the Instagram thing that it ricks diverse.
  • ▶ 44:44 Ryan Ridley Uh, but I have said, I have replied to him a couple of times and said, cause the problem is that you, you know, like I'll get a Facebook message or an Instagram message or a,
  • ▶ 50:51 Ryan Ridley Hit up at Ryan Ridley at Twitter, Ryan Ridley at Instagram.
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