The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 28 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Cakir let go 50 people after automating manual scraping with Clay
“I've kind of let go about 50 people. And that's because we got a tool called clay, you know and suddenly we didn't have to do manual scraping and we didn't have to do manual copy paste from LinkedIn and so on.”
Lulo: My LinkedIn DM response rate is 70 percent
“So my response rate on DMs on LinkedIn is seven or 70% or seven out of 10, which is insane.”
Goyal: Cold LinkedIn connection requests are ineffective for relationship building
“It's the equivalent of being at a cocktail party, seeing a pretty cool girl across the room at the bar, you walk straight up to her. And the first thing out of your mouth is, can I have your phone number? Like that's insulting. Like doesn't work. It's just the…”
Goyal: Relationship-First Engagement Drives 80% LinkedIn Connection Acceptance Rate
“So typically by doing the kind of taking that philosophy, my connect, accept race acceptance rates around an 80%, right?”
Narkar: Venture-Backed SaaS Companies Waste Capital on Blind Search Ads
“Many SaaS companies raised money and they just, you know, blindly put it on Google and LinkedIn ads and nothing really worked out for them.”
Lulo: Voice notes deliver roughly 7x the response rate of text DMs
“Statistically speaking, seven out of it's about a seven X response rate. If you did a text-based message versus a voice note”
Weisbrot: OpenAI Features on LinkedIn Will Degrade Platform Outreach Trust
“So basically my understanding of Open AI features on LinkedIn is it's going to make things worse than they already are. I think it'll be easier for people to one click, generate messages that are completely useless and people will just continue to not trust st…”
Weisbrot: Profitable business owners lack urgency to adopt LinkedIn posting tools
“Every single person I get on a demo with, they all acknowledge instantly that they know they should be more visible on LinkedIn and they should be posting more often, but there's no sense of urgency to do so because they already have a profitable business. Oka…”
Goyal: Only 1 in 100 Sellers Regularly Creates Content on LinkedIn
“Why is it that one out of every 100 sellers creates regular content on LinkedIn? The other 99 don't.”
Goyal: Target Customers Check LinkedIn Six to Seven Times Daily
“Your average customer is actually clicking into LinkedIn six to seven times per day.”
Goyal: Four Out of Five LinkedIn Connection Requests Are Declined
“When you think about connection requests, when they're sent on LinkedIn, what one out of five connection requests are accepted, four to five are ignored or declined.”
Goyal: LinkedIn audience response is a diagnostic feedback loop for messaging
“LinkedIn is that feedback loop. Like if you're, Bringing in the wrong folks, then you understand, okay, is it something with my product? Is it something with my messaging? What's my strategy that can often inform like what you should be writing about.”
Monkhouse: LinkedIn Profiles Must Be Treated as Landing Pages, Not Resumes
“A lot of people think of LinkedIn slightly in the wrong direction in the sense where your headline is your hook. Your profile is your landing page. If you have that approach with your LinkedIn account, then it just makes things a lot clearer”
Weisbrot: Technical Content Attracts Industry Peers, Not Prospective B2B Clients
“If, for example, if you're a lawyer and you're writing about legal stuff, chances are you're going to attract other lawyers, not people that need to hire a lawyer. So
When you're a software development guy, if you want to get clients, don't talk about software…”
Narkar: Account-Based Marketing Outperforms Broad Search Ads for B2B SaaS
“If you focus more on ABM with email, LinkedIn and targeted ads for those folks on LinkedIn, I think that really works well compared to just, you know, go for the search ads.”
Lulo: Target Competitors' Engaged Audiences on LinkedIn With Voice Notes
“So if you see people who are CFOs and CEOs who have a LinkedIn premium badge, who are liking and commenting, engaging on your competitors, LinkedIn posts, those are the people you should be connecting with every single day and then popping out content. We'll b…”
Agobin: Website SEO and YouTube compound value unlike transient social platforms
“So there's certain things and it's like SEO on your website and YouTube. Are the two biggest things that pop out as kind of this evergreen content. And if you think about it as profit per minute, every minute you put into doing amazing YouTube content or amazi…”
Reyes: Microsoft's AI and Acquisition Strategy Is a Masterclass in Business
“What Microsoft is doing is one of the most brilliant business movements I've seen in my life, like, they bought GitHub, they bought LinkedIn they invested in OpenAI, and they have been building an empire”
Dunn: LinkedIn marketing will not win $10M family office clients
“No one's going to see some LinkedIn push or LinkedIn marketing campaign and say, oh, I, I'm comfortable wanting to give this guy ten million dollars. I don't think I'm going to get clients that way.”
Frasier: Social algorithms penalize accounts and posts that include outbound links
“Anytime you're encouraging people to leave the algorithms for social media will start to punish your account. This is something people don't talk about. So YouTube, for instance, when you create a YouTube video in the description, the first thing that you say …”
Goyal: LinkedIn is the single largest source of his career success and pipeline
“LinkedIn has been the single largest source for all of my career successes, I would argue, but definitely the source of pipeline, definitely the source of building trust and building relationships, right?”
Goyal: Thoughtful Comments Leave an Impression While Likes Are Forgotten
“Very few people will remember who liked their post. Everybody will remember a thoughtful comment, right?”
Goyal: About 90% of my LinkedIn connections match my ICP
“If I look at all of my LinkedIn connections, about 90% of them are in my ICP, which is a brand side founder or marketing leader.”
Global degrees of separation have reduced from six to 3.5
“Last researchers from Meta or LinkedIn demonstrated that now what was called the six degrees of separation from any two human beings on planet Earth in reality as of today is being reduced to 3.5 degrees of separation.”
Lulo: LinkedIn Caps Connection Requests at 150 Per Week For All Tiers
“You can right now connect with a 150 people a week on LinkedIn period. I don't care how much you pay LinkedIn. I don't care how much you sign up for, whether it's recruiter or, you know navigator, like you only can connect with a 150 people a week.”
Lulo: Alleyoop produces 250 LinkedIn content pieces monthly from employees
“And right now we're producing 250 videos and pieces of content on LinkedIn a month from just my employees.”