creators
12 statements across 3 episodes · 3 bullish · 4 bearish · 3 people on the record · first statement Jan 2, 2024 by Keith Smith · across every show →
Everything said about creators, oldest first
Jan 2, 2024 neutral
Jan 2, 2024 negative
Jan 2, 2024
Smith: Fans want relationships with curated public personas, not private identities
“What we figured out quickly was that The relationship that we as fans want with a celebrity or with a creator is actually really with the public persona that we see of this particular creator, creator. And the creators confirmed that for us as well. They said,…”
Jun 17, 2025 negative
Davis: Forcing creators into hard direct-response CTAs kills their credibility
“We think creators are incredible, like education, awareness, persuasion play, and that kind of more, that softer upper funnel stuff is so important and creators can do that incredibly well. And then the folks who saw your video should be getting like a crazy d…”
Jun 17, 2025 positive
Davis: Creators will increasingly become corporate partners and chief marketing officers
“And you know, I think we're going to see, The rise of creators as partners in companies you know, as CMOs and entering sort of a really interesting age of marketing that's going to be divided between this incredible AI moment and this other sort of competing m…”
Jun 17, 2025 negative
Davis: People First automatically removes creators posting offensive memes
“We're automatically getting rid of any accounts that would have, you know, any racist or sexist or homophobic memes, all that stuff just gets kind of automatically pulled out of the database. Cause we're ingesting like all publicly available information across…”
Jun 17, 2025 neutral
Jun 17, 2025 negative
Davis: Network analysis tools now make fake creator engagement easily detectable
“Like if you buy fake followers, you're buying fake engagement. If you're, if that stuff, you can't get away with it anymore. Like 10 years ago, you could get away with like fake numbers, but now With all the network analysis tools that we have, we can tell if …”
Sep 1, 2026 positive
Creators should add value to charge more, not compete on price
“And so I think most creators should aim not to compete on price and be the cheapest product, but instead, how can you deliver more value to charge more for your product? Because getting customers is hard, no matter what. And so I would rather take the approach…”
Sep 1, 2026 neutral
Sub-$100 creator products are entry-level lead magnets, not flagship offers
“If like, if you see somebody out there with like a 99 dollar or less product, that product is not like, if they're successful in their business, that product is not their flagship product. That is like an entry level offer to capture leads and to the price of …”
Sep 1, 2026 positive
Creators should start with one-time pricing before moving to recurring subscriptions
“And for most creators, then what I think is better is to start with a one-time price, get really everything like dialed in and optimized and then decide like, okay, is this right to move into a subscription model in the future?”