Davis: Network analysis tools now make fake creator engagement easily detectable
Ryan Davis · Stanford Found More Brand Notes Made the Content Perform Worse · Jun 17, 2025 · at 10:10
Ryan Davis, co-founder of People First, discusses why creators can no longer conceal purchased followers and artificial engagement from marketing agencies.
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“Like if you buy fake followers, you're buying fake engagement. If you're, if that stuff, you can't get away with it anymore. Like 10 years ago, you could get away with like fake numbers, but now With all the network analysis tools that we have, we can tell if the engagement's fake, we can tell that and like that, you know, means we probably won't want to work with you.”
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