Smith: Creator startups treating creators as customers will ultimately underperform
Keith Smith · What Founding 5 Companies Took From My Kids That I Can't Get Back · Jan 2, 2024 · at 10:11
Keith Smith explains why B2B creator software models struggle due to creators lacking liquidity and operating as personal bottlenecks.
0:00 / 0:07exact quote · 7.4s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“I think the companies that have not done very well is those that look at creators as a customer base.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Keith Smith
Smith: Influencers drive 60 percent of global buying decisions today
“Influencers influence about 60% of the buying decisions in the world these days.”
Smith: Fans want relationships with curated public personas, not private identities
“What we figured out quickly was that The relationship that we as fans want with a celebrity or with a creator is actually really with the public persona that we see of this particular creator, creator. And the creators confirmed that for us as well. They said,…”
Smith: Base ChatGPT speaks like a socially unaware first-year analyst
“ChatGPT is very much like you know, talking to a socially unaware First year analyst who just kind of answers questions and is done. And it's not a very entertaining and interesting dialogue.”
Smith: 50 million of the 200 million global creators work full-time
“There's two hundred million creators worldwide, there's fifty million that are full-time creators.”
Smith: Synchronous audio and video for celebrity AI clones is coming soon
“Today it is Techspace Chat. But in the very near future, it'll be full video with full audio and synchronous and that fundamentally changes the psychological kind of interaction that starts happening there because you know you're interacting with a virtual bei…”
Smith: ChatGPT's lack of long-term memory prevents genuine parasocial relationships
“That is, it is impossible to build a relationship on top of that, and that is a little bit like what it is to chat, talk with ChatGPT, at least today, and a lot of the other AIs. They just don't have good long-term memory built in”