Davis: 10–15% of brand clients only buy video assets without posting
Ryan Davis · Stanford Found More Brand Notes Made the Content Perform Worse · Jun 17, 2025 · at 20:18
Ryan Davis, co-founder of People First, explains why creator follower counts matter less for certain brand advertising deals.
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“A good 10, 15% of the clients who work with us, they don't even want the follower, they don't even want the creator to post, they want the video.”
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