The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 12 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
HubSpot steals Salesforce market share by starting downmarket
“I'm observing our HubSpot is taking market share away from Salesforce, and they take them from the bottom, and then from Marketo and from the other, they take them from the bottom, because when you start with a product that can serve the bottom efficiently, an…”
Snyder: Marketing Automation Must Rely on Transactional Data Over Arbitrary Lead Scores
“So the transactional data is what really needs to drive your automation, and when you're just entering, you know, data, It's not really connected to something that's going to tell you like who is your best customer, right? So when we can go and use things like…”
Ferrara: Sales and marketing software should never have been separated
“Because I believe, Nathan, that sales and marketing should have never been split apart. Goldmine did all that in one single unit, and I think today, people don't want to go buy MailChimp to Marketo, HubSpot to Salesforce, and then go out and buy Yesware and To…”
Ujjainwalla: A major tech giant will acquire Marketo
“I do think one of the giants will acquire a marketo at some point. I'm not sure if it'll be Adobe, but I think we will see some kind of consolidation happen.”
Schoenfeld: Siftrock would reject a $5 million acquisition offer today
“Not for five. I mean, everybody's got some number, right? I'm not going to share it on your show here, but I think we are building the business as if we're going to be doing this in And if those conversations happen, like we'll, we'll entertain them.”
Vista Equity paid 7.2x revenue multiples for Cvent and Marketo
“Vista Equity loves 7.2 X multiples. It's the multiple they paid for Cvent. It's also the multiple they paid for Marketo.”
Weisberg: Marketing automation must shift from lists to product-action triggers
“People need to move from lists to actions so that you're, Sending a message at the right time in the customer life cycle.”
30% of BEE Pro customers deliver campaigns via MailChimp
“With B-Pro, 30% of our clients are delivering through MailChimp and others through other solutions like Marketo, Adobe, Salesforce, or many other solutions.”
Looker targets a CAC payback period of under 18 months.
“We would look a little bit like a Marketo looked originally or something like that, but if it's more than 18 months, you know, we start to worry.”
Bellows: Marketing automation is one-to-many; sales acceleration is one-to-one
“Those people are sort of higher in the funnel, if you will.
Those are marketing automation companies, and so they focus on one-to-many marketing blasts and communications from a marketing group, and whereas we focus on the one-to-one between the salesperson a…”