The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 34 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 2 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Mask: Upfront setup fees drove Infusionsoft's monthly churn from 8% to 2%
“Would you directly associate that upfront fee with being the number one mover of your churn going from eight to two percent? Absolutely.”
Latka: Infusionsoft cut monthly churn from 8% to 2% with onboarding fee
“When Clayt added a 2500 dollar service fee at the beginning of the sales process, his customers became more invested. He also started attracting more serious customers while weeding out those who never intended to pay for the service. He could also afford to p…”
Clate Mask: Infusionsoft is profitable and no longer requires VC funding
“We've grown to a point where we're not dependent on venture capital. We're not dependent on outside revenues or outside funding sources. And we've built a profitable growing business that no longer requires that kind of funding.”
TrueGunner abandoned UltraCart due to frequent code breakages and poor support
“Ultra ultra cart was what we were using for a long time, but it's just, it's, there's too many problems with their coding that, that breaks all the time. And we, their support just doesn't seem to fix it. So we've had to migrate back to infusion soft”
Mask: Infusionsoft improved its LTV:CAC ratio while expanding downmarket
“The LTV CAC is stronger than it was before, which is really great because a lot of times when you serve a less sophisticated customer, your CAC is going to go up or your LTV will go down. That hasn't been the case. We've got a better ratio than we had before.”
Mask: Infusionsoft lowered LTV by introducing a $99 price point
“Our LTV has gone down as well because we're bringing on a custom, because we now have a 99 dollar price point and customers who can come in without paying, you know, 250 or 300 dollars out the gate.”
Mask confirms Infusionsoft has surpassed a $100 million revenue run rate
“But yeah, we're over the hundred million revenue rate at this point.”
Mask: Infusionsoft has been cash-flow positive for about a year
“Correct. Have been for about a year.”
Mask: Infusionsoft has no intention or ambition to sell
“Another way you can do it is if the company sells, that's not our ambition. That's not our intent.”
Mask says he would reject a hypothetical $900M buyout offer
“I say no. We got a mission that's really exciting.”
Latka: Infusionsoft cut monthly churn from 8% to 2% with $2,000 fee
“Clay is like, he realized once he put a 2000 dollar setup fee on his retention, like went from eight was turned went from eight percent monthly down to like two percent monthly.”
Mask: Infusionsoft rejects thousands of unqualified business leads monthly
“We have thousands and thousands of businesses every month that we say no to. In our lead qualification process, because they're not yet ready for Infusionsoft.”
Mask: Half of Infusionsoft's $125M funding went to secondary buyouts
“About one hundred and twenty five million, about half of which was capital for the business.
[560] Nathan Latka: Okay.
[560] Nathan Latka: Got it.
[560] Nathan Latka: Versus what you, people were bought out earlier.
[563] Nathan Latka: Investors already took r…”
Infusionsoft paid between $1M and $2M for CustomerHub in 2011
“It was over a million bucks in between a 1,000,002 million bucks was what we sold it for.”
Latka: Infusionsoft Dropped Monthly Churn From 8% to 2% With Setup Fees
“When they were seeing eight percent monthly churn, he said, finally, the way they tackled it is they just charged a setup fee of about 300 bucks, which was equivalent to the, you know, an average of about nine months of the first year ACV on the SaaS side of b…”
DiscoverOrg ran entirely on Infusionsoft until reaching $15M in revenue
“I ran our whole business on Infusionsoft and
Until we were about fifteen million in revenue.”
HubSpot and Infusionsoft are too difficult for small businesses to implement
“When you look at the big packages, the all-in-one solutions your companies like HubSpot, Infusionsoft, et cetera. They make really great software but it tends to be, from a small business perspective, very difficult to implement.”
Latka: Infusionsoft has over 175,000 paying customers and $10M MRR
“They've passed a 175,000 paying customers and ten million a month in MRR.”
Mask: Infusionsoft has reached 175,000 paying users
“A hundred, 175,000 paying users. So yeah, we don't report the non-paying users.”
Mask: 97% of Infusionsoft revenue is subscription revenue
“We're now at like 97% of revenue being subscription revenue.”
Mask: Infusionsoft's ultimate goal is serving five million small businesses worldwide
“It's literally five million small businesses worldwide.”
Mask: Infusionsoft has reached profitability and stopped burning cash
“We did get to profitability. That's been a great thing, so we're not burning a bunch of cash”
Latka: Infusionsoft Had 8% Monthly Logo Churn in Early Days
“You know, infusion soft was churning eight percent of, you know, logo churn per month back in the day.”
Mask: Infusionsoft let all pre-VC employees sell shares in Series D
“Yeah, we made it possible for everybody that was, that had options prior to raising venture capital. So for all those brave souls who took the leap before we had any financial backing whatsoever, At the Series D, we gave them an opportunity to sell some shares”
Mask: Infusionsoft has 150k users, but only 3k attended ICON
“When you get to a point that you've got a 150,000 users and only 3000 of them can afford to leave their business for a week, come and put a lot of things on pause to invest in their growth.”
Latka: Infusionsoft generates around $120M in ARR
“He started as a consultancy in 2002, now doing about one hundred and twenty million in ARR.”
Science of Skill reached nearly $2.5M in revenue using only Infusionsoft
“So I was with infusion soft with a martial arts gym to get it, you know, to a quarter million bucks. And then, you know, we got to shy of 10 times that size with the e-commerce business, all in infusion.”
Mask: Infusionsoft reaches approximately 135,000 users in Q1 2017
“We've got about 135,000 users now”
Mask: Infusionsoft's LTV to CAC ratio ranges between 3.5 and 4.5
“We range anywhere between three and a half and four and a half. That's kind of, you know, where we typically go.”
Mask: Infusionsoft core customers pay $250 to $300 per month
“So we focus on businesses that are two to 25 employees. The sweet spot for us really is two to 10 employees. That's where most of our customer base is. And on average, they're paying us between two 5300 bucks a month to get the benefits of sales and marketing …”