The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 10 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Disclosure
John Jonas refuses to use Google Analytics due to distrust of Google
“I don't, I ignore Google Analytics. I don't have Google Analytics on my site. I don't like Google Analytics. I don't like the way it gives data. I don't trust its data. I don't trust Google.”
John Jonas Sep 7, 2018 ▶ 9:40 1140 I only work 17 hours per week, don't trust Google, and make $1.7m+
Insight
Saric: Startups make a big mistake hiding their incumbent competitors
“I feel that that's one of the biggest mistakes startups do, because they kind of try to hide the fact that this big company exists, you know, while all of their potential customers know that there is this company that exists. So why not help your potential cus…”
Marco Saric May 23, 2021 ▶ 12:28 Google Analytics Alternative Adds $23k in MRR in 12 Months, Open sourced!
Insight
Saric: Open source is essential for privacy-first software to build trust
“I think open source and privacy first, they kind of go together hand in hand. I think if you want to be able to be transparent and trustworthy, you gotta show what you're doing, and kind of, you cannot be, like, Google, our biggest competitor, Google Analytics…”
Marco Saric May 23, 2021 ▶ 8:58 Google Analytics Alternative Adds $23k in MRR in 12 Months, Open sourced!
Assertion Contradicted
BugSense was the second most-used mobile analytics platform behind Google
“We had, we were the second most useful, second most used platform after Google analytics and Google reporting, but we saw that we're getting squeezed out and our goal was to go after the big customers, which were more difficult.”
John Vlachogiannis Dec 15, 2020 ▶ 12:34 AgentRisk Has $27m in AUM, Better Version of Family Office?
Insight
Boutique marketing agencies ultimately do whatever clients pay them to do
“When you're an agency, you just do whatever people pay you to do. To be honest, people always say like, we're super focused on copywriting. It's like, no, you don't. You probably set up like Google analytics for people if they ask.”
Ryan Kulp May 28, 2020 ▶ 3:46 How to Acquire a $180k Revenue SaaS Company for $3k With Ryan Kulp
Insight
Reinhart: It is very difficult to sell the value of insights
“It's also very difficult to sell the value of insights.”
Peter Reinhart Dec 27, 2017 ▶ 7:17 886 SaaS: 27 Year Old Breaks $240m in Annual Revenue, Piping of the Internet
Assertion Not publicly verifiable
Leadberry reached number one in Google Analytics app store within five months
“Since our beta launch, and only after five months after launching became the number one Google Analytics technology solution in the, in Google Analytics app listing”
Adam Jankovic May 27, 2017 ▶ 13:31 672: How to Use Your Agency to Launch a SaaS Product with Leadberry CEO Adam Jankovits
Assertion Not checkable as stated
Devore: DocHub records 2.6M monthly active users on Google Analytics
“In the last 30 days, according to Google analytics, I think we're at about maybe 2.6 million users and, you know, five you know, plus million maybe documents or sections.”
Chris Devore Nov 29, 2016 ▶ 4:28 EP 493: DocHub $90k MRR, 15M Users To Make Document Signing Easy with CEO Chris Devor
Assertion Not checkable as stated
Stewman: 93% of Hardcore Closer traffic originates from social media
“93% of my traffic according to Google Analytics comes from social media.”
Ryan Stewman Oct 9, 2016 ▶ 3:56 EP 442: $803k In 2015 Revenue from The Hardcore Closer, Ryan Stewman
Disclosure
Seolas: ObservePoint is a QA platform for digital marketing stacks
“We're a data quality platform. We're a SaaS platform, and we ensure the proper implementation of digital marketing technologies from Google Analytics to Adobe Analytics. Any other marketing technology, we ensure that it's properly QA'd that's collecting the da…”
Rob Seolas Sep 15, 2018 ▶ 1:59 1148 We've passed $10m in ARR helping companies make sure their analytics are working
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