The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 214 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Supported
Lockwood: Google Makes Up to $50 Per User Annually, Facebook $12–$18
“I think, ah, Google make as much as, like, 50 bucks a year per user. Facebook it was around about, sort of, 12, 18 maybe. Twitter a bit smaller.”
Kelvin Lockwood Jan 28, 2016 ▶ 9:56 Getting 1m Users Fast with Kelvin Lockwood
Assertion Supported
Aaron Lee: Google grew from 2,000 to 20,000 employees between 2004 and 2008
“When I joined, like Google had 2000 employees. When I left, it was 20,000, like 10 X.”
Aaron Lee Aug 28, 2023 ▶ 2:04 Smith AI Breaks $22m ARR Helping Companies Manage Voice, Chat Support, $100m Cap, Burning $300k per Month
Assertion Supported
Danjou: Mergify ranks on Google's first page for 'merge queue for GitHub'
“If you know what you're looking for, like a merge queue for GitHub I mean, we are in the first, Results on Google, so it's pretty easy to find us. We are one of the only company providing search services”
Julian Danjou Mar 27, 2023 ▶ 10:41 Developer SaaS Hits $112k MRR Bootstrapped using community growth strategy
Disclosure
Vickstrom: Mobal to integrate with Apple as business listings consolidate
“And we believe like that sort of the world is consolidating into this bigger platform. So again, Google, Instagram, Facebook, and really soon as well, Apple is where we're integrating with the platform.”
Jacob Vickstrom Feb 5, 2023 ▶ 2:37 How he grew from $30k/mo to $120k/mo TTM for his Business Listing Metadata Management SaaS
Assertion Supported
Google Search ads for WordPress hosting cost $20 per click
“Google for WordPress hosting is 20 dollars a click.”
Ben Gabler Nov 21, 2022 ▶ 10:31 The Simple PR Template We Used to Bootstrap to $1m in ARR
Disclosure
Seth: WorkforceNext spends 100k to 200k INR monthly on advertising and outreach
“Approximate, we are spending approximately one to two lakh rupees per month on reaching those people.”
Gaurav Seth May 27, 2022 ▶ 6:40 Employee time tracking app hits $180,000, founder owns 100%
Insight
Milich: Skiff monetizes easily on storage because users expect linear pricing
“So one of the things we can monetize pretty easily is storage space. People are probably paying for storage space in their life already, whether it's on Google or it's on Dropbox or something else. And so that's something that's pretty common. Also it's, you k…”
Andrew Milich May 15, 2022 ▶ 6:05 Skiff is Privacy Focused Notion, Breaks $60m Valuation, 10k MAU's
Assertion Not checkable as stated
Aryel CEO Salvi says Google cost per lead is around $10
“I can tell you that at the moment on Google, our cost per lead is about 10 dollars per lead.”
Matteo Salvi Feb 1, 2022 ▶ 13:52 Launch AR Campaigns Easily, SaaS Hits $25k MRR Under 8 Months
Assertion Supported
Spain Sees Over 40,000 Monthly Google Searches for Insolvency Law
“Now we have more than 40,000 people per month searching about this low.”
Christian Tanasi Apr 22, 2021 ▶ 9:42 They Did $210k Last Month Helping Eliminate Debt in Spain
Assertion Not checkable as stated
Steer denies Mode is in acquisition talks with Google
“No, they're not an acquisition.”
Derek Steer Dec 28, 2020 ▶ 21:47 Mode Grows 95% to $19m ARR, Turning Analysis Into Superhero's
Disclosure
Bury: Willful drives growth through SEO, PR, and life-event partnerships
“You really start your search for estate planning and wills by hitting up Google, and so we've long known that PR, content marketing, and methodical SEO is going to be the way that we win, and the other big user acquisition channel for us is partnerships, so be…”
Erin Bury Dec 23, 2020 ▶ 9:13 Willco Breaks 10k Customers, $1m Revenue, $6m Valuation for End of Life Planning
Disclosure
Hendrickx: HQ.app ranks poorly on Google and publishes content only monthly
“Currently, yeah, we rank very badly in terms of search in, in Google. And we have absolutely, well, I think we post one thing organically every month or something.”
Florian Hendrickx Mar 15, 2020 ▶ 13:02 1695 How He Used Video Ads To Get First 450 Customers, $1k in MRR
Disclosure
Rossi: Buzzsprout struggled with Twitter and Facebook ads but succeeded on Google
“We're not doing, we haven't done really well with Twitter or Facebook, but Google has done pretty well for us.”
Tom Rossi Aug 26, 2019 ▶ 7:32 1493 How Podast Hosting Company Buzzsprout Passed $15k in MRR, 1000 Customers, Bootstrapped
Disclosure
Lassa: SiteWit charges a 20% management fee on ad spend
“And then how we make money with, we charge a percentage management fee for the platform. 20% of the retail price. So for example, if you're spending 200 dollars on Google we, for it goes towards our platform and the rest goes into Google ad spend.”
Ricardo Lassa May 1, 2019 ▶ 3:39 1376 SMB Marketing space CEO: We're about to close $5m on a $36m valuation
Assertion Not checkable as stated
Donnelly: Seventh Sense pays nothing to HubSpot, Marketo, or Google
“We don't give anything to HubSpot or Marketo or Google.”
Mike Donnelly Aug 14, 2018 ▶ 3:01 1116 CEO: "We're definitely too cheap"
Disclosure
IdealSpot spends $15,000 monthly on marketing across Google, Bing, and Twitter
“We are spending about 15 grand total a month all in. And that's spread between right now remarketing Google, Bing and a little bit of Twitter.”
Mark Smookler May 31, 2018 ▶ 20:06 1041 From Sake to $1m ARR SaaS
Assertion Not checkable as stated
Charlie Lee: I took a 50% pay cut to join Coinbase
“It was half that until I negotiated for more.”
Charlie Lee Mar 2, 2018 ▶ 10:45 951 How He Created LiteCoin, the Silver to Bitcoin Gold
Assertion Not checkable as stated
Lee: I earned $200,000 annually at Google before joining Coinbase
“I was making 200,000 dollars a year.”
Charlie Lee Mar 2, 2018 ▶ 10:28 951 How He Created LiteCoin, the Silver to Bitcoin Gold
Assertion Not publicly verifiable
Gill: GoSquared earned thousands of press mentions from Google downtime analysis
“We ended up getting thousands of press mentions from this.”
James Gill Dec 2, 2017 ▶ 8:46 861 SaaS: Started at 15 Years Old, Can They Beat Intercom, Hotjar?
Assertion Supported
WeFarm Launched With a £500,000 Google Grant
“So that was 500,000 pounds, which at that point was a lot more dollars than it would be now.”
Kenny Ewan Apr 30, 2017 ▶ 4:41 645: WeFarm Helps 140k Off-Grid Farmers Learn Faster, $1.7M Raised, 90% Still Active After 3 Months with CEO Kenny Ewan
Assertion Not checkable as stated
Rampton: Host ranked on Google page one for 'free hosting' in nine months
“Prior to this, I owned a company called Host, and in a matter of about nine months, we were able to take it from, you know, nothing in a brand new site to ranking for, you know, some of the hardest terms on the internet, including right now, the site Is on pag…”
John Rampton Jun 6, 2016 ▶ 5:32 My Goal is To Put Them Out of Business (Paypal, Venmo). Will He Win? EP 262: John Rampton
Disclosure
Epstein: Ambassador spends $25K to $50K monthly on paid ads
“Probably 25 to 50,000. So yeah, decent amount.”
Jeff Epstein May 20, 2016 ▶ 14:32 EP 300: This Law Student Quit to Build Referral Program Business Doing $2MM+ Per Year
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