The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 12 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Insight
Strazzulla: Vendor-incentivized reviews ruin B2B software buying processes
“And the reality of how that happens is that the head of marketing and all these different vendors pays their customers to leave reviews when they have a positive interaction with their software, which they should do, right? It's like totally aligned with their…”
Phil Strazzulla Jun 9, 2020 ▶ 5:18 "Ex VC Bootstrapping New G2 Competitor, 24 Customers, $12k MRR "
Insight
Ad position six can outperform position one in software directories
“We've actually seen in certain directories that being at position six is better than being at position one.”
Max Yoder Jan 1, 2018 ▶ 13:20 891 SaaS: Lessonly Hits $6m+ ARR for Internal, Non-HR Solution for Team Learning
Insight
Darbyshire: Review Sites Provide Sales Value Even Without Direct Leads
“It allows us to show potential customers that are coming in that comparisons are Of how we compare against competitors, even if the site's not sending us leads, we can send our clients there to kind of understand that.”
Jon Darbyshire Mar 6, 2022 ▶ 19:40 Fastest Growing Ever? How He Went From $0 to $1.2m in 4 Weeks
Opinion
Mockroff: GetApp attracts a more technical developer audience than Capterra
“Get up, I think works for us more because get up seems to have like more technical audience versus Capterra or like more like developers looking for tools there.”
Dan Mockroff Nov 9, 2021 ▶ 8:37 Bug reporting tool Breaks $4800/mo, 600 Customers After Raising $1.5m at $6m Valuation
Assertion Not checkable as stated
Capterra delivers higher quality leads for Kontentino than G2
“For us, Capterra. [789] Nathan Latka: They're bringing you cheaper leads or higher volume or both? [792] Bo Pokstefl: higher quality of leads.”
Bo Pokstefl Jun 24, 2020 ▶ 13:08 Kontentino is Profitable Bootstrapped, Hit $1m Revenue Competing with Buffer, Hootsuite
Assertion Supported
Strazzulla: First 200 ATS vendors on Capterra hold 4+ star ratings
“Last week I was on Capterra and I looked at the applicant tracking system page. The first 200 vendors have a four star and above rating.”
Phil Strazzulla Jun 9, 2020 ▶ 4:58 "Ex VC Bootstrapping New G2 Competitor, 24 Customers, $12k MRR "
Assertion Not checkable as stated
Phil Strazzulla claims his platform offers lower CPA than G2 and LinkedIn
“Your CPC, your CPA is much lower relative to AdWords, LinkedIn, Capterra, G two, sort of all the best alternatives.”
Phil Strazzulla Jun 9, 2020 ▶ 9:15 "Ex VC Bootstrapping New G2 Competitor, 24 Customers, $12k MRR "
Assertion Contradicted
Yunus: vFairs ranked number one on G2 and Capterra for 12 quarters
“Whether it's on G two or Captera, we'll be ranked number one for almost 12 quarters in a row now.”
Muhammad Younas Oct 7, 2022 ▶ 15:17 Copy vFairs Used to Get 1,000+ G2 Reviews and $30M ARR without hiring any outbound sales team
Disclosure
Sullivan: Bookafy averages roughly 20 new trial signups per day
“Between like, say, 10 and 30, it's, it averages probably closer to 20 per day of new trials, and a lot of those are coming from a combination of like some we get from Capterra, some we get from, direct from Google, and a bunch we get from customers just, our c…”
Casey Sullivan Dec 24, 2018 ▶ 17:41 1248 Bootstrapped Appointment Scheduling Tool Hits $1m ARR
Assertion Not checkable as stated
Sullivan: Bookafy converts just under 20% of Capterra clicks to signups
“Our conversion from somebody coming to our site to actually Signing up for our product is just under 20% at Capterra. Nathan Latka: Actually, actually signing up for free or actually signing up with paid? Casey Sullivan: Signing up in general. And then of …”
Casey Sullivan Dec 24, 2018 ▶ 13:02 1248 Bootstrapped Appointment Scheduling Tool Hits $1m ARR
Disclosure
Bookafy spends under $500 monthly on marketing, solely via Capterra
“The only money we spend on marketing at the moment is through Capterra, and we spend less than 500 per month.”
Casey Sullivan Dec 24, 2018 ▶ 12:27 1248 Bootstrapped Appointment Scheduling Tool Hits $1m ARR
Disclosure
Geisel: PlanLeave paid for a top-five directory placement on Capterra
“It's actually Kaptara specific. I paid for top five placement.”
Andrew Geisel Nov 26, 2022 ▶ 16:58 He acquired a company for under $100k, lead engineer kept 20%, what's his GTM plan?
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