Porter: Sponsoring Sales Hacker conferences didn't yield superior ROI
Kyle Porter · Look Back at $100m Salesloft Before Vista Deal · Mar 20, 2022 · at 22:01
Salesloft CEO Kyle Porter explains why Salesloft did not attempt to acquire sales community platform Sales Hacker before competitor Outreach acquired it.
0:00 / 0:11exact quote · 11.8s
720p mp4 · rendered on demand · StarZero watermark
“Oh, that wasn't really a distribution channel for us. That was just a content marketplace. I mean, we paid, like we sponsored their conferences and went to their conferences, but they weren't that much. They weren't like Higher ROI than the other conferences that we run or anything like that.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Kyle Porter
Porter: Salesloft invented the sales engagement software marketplace
“We really invented this sales engagement marketplace, and what that means is companies come to codify their go-to marketplace.”
Porter: Salesloft will double ARR to $100M next year
“We'll hit a hundred million next year, sitting around the fifty million mark, growing a hundred percent, a 120% net expansion.”
Porter: We killed a $7M data product 18 months in to pivot
“Had a data product that went from zero to seven million in about 18 months that I canceled and completely changed the business on.”
Porter: Salesloft's current round could be last before IPO
“All of our financial projections have us with the possibility of taking this round to be the last round. Now that doesn't mean we might not raise again, depending upon the market.”