Giffis: SaaS startups should not maintain an SDR function
Scott Giffis · Frame.io COO Shares How they Built Product to Hit 1m Users and Exited to Adobe for $1.25b · Feb 4, 2025 · at 11:16
Former Frame.io COO Scott Giffis delivers a keynote on SaaS go-to-market motions and lifecycle alignment.
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“So your SDRs, if you have SDRs, which I don't recommend, but that's a different conversation, but if you have an SDR function you know, they should be working hand-in-hand with marketing, right?”
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