Giffis: Product teams should share go-to-market goals like activations and lead conversion
Scott Giffis · Frame.io COO Shares How they Built Product to Hit 1m Users and Exited to Adobe for $1.25b · Feb 4, 2025 · at 10:18
Former Frame.io COO Scott Giffis discusses aligning product development directly with go-to-market metrics.
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“I can't tell you how many times I've been in conversations with companies where product doesn't have any go-to-market goals. There's no expectations of driving leads, driving activations, driving opportunities, converting, converting leads. Guys, everybody should be on the same page. They should have the same set of goals, right?”
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