Giffis: Product-focused startups cannot over-invest in customer onboarding
Scott Giffis · Frame.io COO Shares How they Built Product to Hit 1m Users and Exited to Adobe for $1.25b · Feb 4, 2025 · at 17:17
Former Frame.io COO Scott Giffis outlines growth and lifecycle strategy at a founder conference.
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“You can over invest in acquisition. You can over invest in retention. You cannot over invest in onboarding. It's the most important motion in your business, especially if you're a product focused business, right?”
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