Scott Giffis: Startups cannot run PLG acquisition if users aren't buyers
Scott Giffis · Frame.io COO Shares How they Built Product to Hit 1m Users and Exited to Adobe for $1.25b · Feb 4, 2025 · at 3:01
Scott Giffis, former COO of Frame.io, delivers a keynote explaining why SaaS founders must align their go-to-market strategy directly with product usage and buyer dynamics.
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“Is your user the same as your buyer? They say, no. I say, well, then you don't have a PLG motion on the acquisition side.”
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