Bonde: Repsly transitioned from Croatian consultancy to Boston SaaS in 2014
Alan Bonde · 1153 We just passed $4m in ARR, considering a raise for CPG CRM tool · Sep 20, 2018 · at 14:16
Alan Bonde is VP of Marketing at Repsly, detailing the history and commercial evolution of the company.
0:00 / 0:17exact quote · 18.0s
720p mp4 · rendered on demand · StarZero watermark
“So the business actually goes back to 2008 in Croatia, but the first few years, it was more of a consultancy than a software company. And so the pivotal moment was in 2014 when really the product became more commercialized. The business headquarters moved to Boston and some initial money was raised.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Alan Bonde
Bonde: Social marketing tech will see another frothy M&A cycle
“I also am a big believer in cycles in business, so I'm hoping that there's another cycle when social marketing gets frothy again, and you're right, the companies you mentioned, most of them had exits, you know, people like Adobe and Microsoft and others, and I…”
Bonde: Monthly SaaS plans lower friction but expose revenue to seasonality
“If you have most people on a monthly plan, it's good to sell in that way. And it lowers the apparent risk. It's like, Hey, you can try it out for a few months. The bad news is obviously we make it relatively easy to get into the product and out of it. If peopl…”
Bonde: OfferPop (now Wyng) generates about $15 million in revenue
“OfferPop's still going. Yeah, we, we've I'm now an advisor where I think we've done a C round at this point, so still chugging along doing about fifteen million dollars in revenue, so nice little business, but not exactly the big exit I was hoping for.”
Bonde: Repsly customers pay an average of around $350 per month
“There's three different tiers starting at about 30 bucks up to about 60 bucks bucks per month, and our average customer is paying us probably around 350 dollars per month.”