Disclosure certainty 5/5 debate potential 1/5

Founder pitched during job interviews to land his first startup customers

Indrek Põldvee · 1439 Does sending physical gifts increase LTV of customers? · Jul 3, 2019 · at 7:42

Indrek Põldvee, co-founder of Sorry as a Service, describes his unconventional bootstrapping method for acquiring the startup's earliest customers.

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“I had two job interviews, which I turned into customers. Because in the end of the job, job interview, I realized like, ah, damn, this is not very passionate. And I told them, Hey, okay, I this job is interesting, but I was in a hackathon and let me know what you think of this idea that we're doing. And these people who I had the job interview, they said, okay, let's try this.”

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More from Indrek Põldvee

Assertion Not checkable as stated
Sorry as a Service had the lowest burn rate in Techstars London
“And it was funny because we were in textiles, London. We had the biggest team, but the lowest burn rate.”
Indrek Põldvee Jul 3, 2019 ▶ 8:59 1439 Does sending physical gifts increase LTV of customers?
Assertion Not checkable as stated
Physical gifting yields 2.6x higher ROI than vouchers for British Telecom
“We have some results with British Telecom where we have, and some other customers where we have actually shown that our ROI is two point six times higher than normally you give vouchers and other things. So it makes more money.”
Indrek Põldvee Jul 3, 2019 ▶ 12:44 1439 Does sending physical gifts increase LTV of customers?
Disclosure
Sorry as a Service rejects seasonal enterprise clients to protect artisan suppliers
“And we actually don't like to work with these companies because they don't give us steady, steady volumes. And because all the items we are shipping, it's handmade. Our bakers also need some kind of minimum volume.”
Indrek Põldvee Jul 3, 2019 ▶ 15:47 1439 Does sending physical gifts increase LTV of customers?
Assertion Not checkable as stated
Sorry as a Service ships 400 to 500 items daily
“We are sending like a four or 500 items per day.”
Indrek Põldvee Jul 3, 2019 ▶ 4:33 1439 Does sending physical gifts increase LTV of customers?
Assertion Not checkable as stated
Sorry as a Service makes 5% to 15% margins on physical items
“Yeah, yeah, five, 10, 15, depends how much we get.”
Indrek Põldvee Jul 3, 2019 ▶ 18:39 1439 Does sending physical gifts increase LTV of customers?
Assertion Not checkable as stated
Sorry as a Service pricing starts at £1,000 per month
“It's starting from thousand pounds a month, so to say.”
Indrek Põldvee Jul 3, 2019 ▶ 4:59 1439 Does sending physical gifts increase LTV of customers?
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