Donovan: PTC originated the MEDDIC enterprise sales framework under John McMahon
Jeremey Donovan · How We Help ScaleUps Measure Efficient Growth · May 4, 2023 · at 14:13
This episode carries Jeremey Donovan's own address, with nobody on the show putting questions to them. It still counts as said, and it is kept out of every score on their page.
Jeremey Donovan discusses enterprise sales discipline and qualification methodologies at the SaaSOpen conference.
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“So PTC is, is kind of the archetypal progenitor of the enterprise SaaS sales. They invented Medic, if you guys have probably heard of the Medic framework for qualification. So they invented Medic and John McMahon there was, like, one of the inventors. John Kaplan also, who went off and started Force Management, which is a sales training company.”
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