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Trisha Roy

Founder & CEO, Barn & Willow · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

founderexecutiveoperatorbarnandwillow.com ↗

Trisha Roy founded Barn & Willow in 2014, a direct-to-consumer home decor startup specializing in custom window treatments. Before launching the company, she worked in product management at technology and payment companies including eBay, PayPal, and Dwolla.

11statements → 10claims → 1claims resolved → 4/5average certainty → 1.09/5average debate potential → 4said about them ↓

1 supported 0 partly supported 0 contradicted 9 not checkable as stated how the 10 claims stand · each chip opens the sources

10 assertions · 1 disclosure · every statement was checked. The predictions and assertions are the 10 claims: statements the public record can support or contradict. 1 is resolved, and 9 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Trisha argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Barn & Willow sources fabric from Belgium and manufactures in India
“We get the products, the fabrics from Belgium, and it gets stitched in India, so there's a lot of offshore coordination that goes on”
Trisha Roy Jan 20, 2016 ▶ 15:44 How to Sell $300k Of Your Physical Product with Trisha Roy from Barn and Willow

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Trisha Roy on measured tape to publish a rate. This says nothing about how they speak.

Everything Trisha Roy said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated
Barn & Willow acquires $1,000 orders at a $70 CAC
“About 70 dollars.”
Trisha Roy Jan 20, 2016 ▶ 9:41 How to Sell $300k Of Your Physical Product with Trisha Roy from Barn and Willow
Assertion Not checkable as stated
Roy: Barn & Willow applies an 85% markup on its products
“If it costs us a hundred dollars to make a product, we sell it for one 85 dollars.”
Trisha Roy Jan 20, 2016 ▶ 3:59 How to Sell $300k Of Your Physical Product with Trisha Roy from Barn and Willow
Assertion Not checkable as stated
Roy: Barn & Willow is currently cash flow positive
“At this point, yes, we are cashflow positive but we think that we have to scale our marketing, we have to scale the team, and we have to scale our technology to really, you know take Barn and Willow to the next level, and that's why we would be you know, raisi…”
Trisha Roy Jan 20, 2016 ▶ 5:21 How to Sell $300k Of Your Physical Product with Trisha Roy from Barn and Willow
Assertion Not checkable as stated
Barn & Willow's average order value is $1,000
“Our average order value is about a thousand dollars.”
Trisha Roy Jan 20, 2016 ▶ 6:38 How to Sell $300k Of Your Physical Product with Trisha Roy from Barn and Willow
Assertion Not checkable as stated
Barn & Willow generates $20,000 to $25,000 in monthly revenue
“We are about 20,020 to 25,000 monthly revenue per month.”
Trisha Roy Jan 20, 2016 ▶ 7:11 How to Sell $300k Of Your Physical Product with Trisha Roy from Barn and Willow
Assertion Not checkable as stated
Roy: Barn & Willow sees a 25% repeat purchase rate
“Our repeat transactions are about 25% at this point.”
Trisha Roy Jan 20, 2016 ▶ 7:27 How to Sell $300k Of Your Physical Product with Trisha Roy from Barn and Willow
Assertion Not checkable as stated
Roy: Decor bloggers are Barn & Willow's primary customer acquisition channel
“So that's been one of our biggest customer acquisition channel.”
Trisha Roy Jan 20, 2016 ▶ 9:04 How to Sell $300k Of Your Physical Product with Trisha Roy from Barn and Willow
Assertion Not checkable as stated
Barn & Willow manages India manufacturing operations via WhatsApp
“A lot of our stitching, the on-demand drapery stitching happens in India, and everyone in India is on WhatsApp, so I'm continuously coordinating with my operations manager, with our craftsmen, they're sending me pictures of when they're making the products, On…”
Trisha Roy Jan 20, 2016 ▶ 14:51 How to Sell $300k Of Your Physical Product with Trisha Roy from Barn and Willow
Assertion Not checkable as stated
Barn & Willow sells custom window treatments at one-third traditional retail prices
“We are a home decor brand, and we offer premium quality custom window treatments and home decor accessories at accessible prices. So pretty much at one third the traditional retail price.”
Trisha Roy Jan 20, 2016 ▶ 1:38 How to Sell $300k Of Your Physical Product with Trisha Roy from Barn and Willow
Disclosure
Roy: Barn & Willow backed by 500 Startups, planning seed round
“So we have been seed funded by 500 startups, and we would soon start, you know, raising our first seed.”
Trisha Roy Jan 20, 2016 ▶ 5:05 How to Sell $300k Of Your Physical Product with Trisha Roy from Barn and Willow
Assertion Supported
Barn & Willow sources fabric from Belgium and manufactures in India
“We get the products, the fabrics from Belgium, and it gets stitched in India, so there's a lot of offshore coordination that goes on”
Trisha Roy Jan 20, 2016 ▶ 15:44 How to Sell $300k Of Your Physical Product with Trisha Roy from Barn and Willow

The other half of the tape: Trisha Roy's own voice is left out of every number here. Other people bring the name up 4 times in 2 episodes on Top Founders. every mention, with the transcript →

Who brings them up most Nathan Latka 4

Every mention by year

tap a year for its mentions
0021422016episodesmentions
0122016episodes it came up in
0011222016episodesmentions per episode
2016 4 mentions in 2 episodes 2 per episode

Appearances (1)

EpisodeDateSpeaking time
How to Sell $300k Of Your Physical Product with Trisha Roy from Barn and Willow Jan 20, 2016 8m
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