Assertion certainty 4/5 debate potential 1/5

Roy: Barn & Willow sees a 25% repeat purchase rate

Trisha Roy · How to Sell $300k Of Your Physical Product with Trisha Roy from Barn and Willow · Jan 20, 2016 · at 7:27

Trisha Roy, founder of Barn & Willow, discusses customer retention and repeat purchasing behavior across multiple rooms.

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“Our repeat transactions are about 25% at this point.”

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More from Trisha Roy

Assertion Not checkable as stated
Barn & Willow acquires $1,000 orders at a $70 CAC
“About 70 dollars.”
Trisha Roy Jan 20, 2016 ▶ 9:41 How to Sell $300k Of Your Physical Product with Trisha Roy from Barn and Willow
Assertion Not checkable as stated
Roy: Barn & Willow applies an 85% markup on its products
“If it costs us a hundred dollars to make a product, we sell it for one 85 dollars.”
Trisha Roy Jan 20, 2016 ▶ 3:59 How to Sell $300k Of Your Physical Product with Trisha Roy from Barn and Willow
Assertion Not checkable as stated
Roy: Barn & Willow is currently cash flow positive
“At this point, yes, we are cashflow positive but we think that we have to scale our marketing, we have to scale the team, and we have to scale our technology to really, you know take Barn and Willow to the next level, and that's why we would be you know, raisi…”
Trisha Roy Jan 20, 2016 ▶ 5:21 How to Sell $300k Of Your Physical Product with Trisha Roy from Barn and Willow
Assertion Not checkable as stated
Barn & Willow's average order value is $1,000
“Our average order value is about a thousand dollars.”
Trisha Roy Jan 20, 2016 ▶ 6:38 How to Sell $300k Of Your Physical Product with Trisha Roy from Barn and Willow
Assertion Not checkable as stated
Barn & Willow generates $20,000 to $25,000 in monthly revenue
“We are about 20,020 to 25,000 monthly revenue per month.”
Trisha Roy Jan 20, 2016 ▶ 7:11 How to Sell $300k Of Your Physical Product with Trisha Roy from Barn and Willow
Assertion Not checkable as stated
Roy: Decor bloggers are Barn & Willow's primary customer acquisition channel
“So that's been one of our biggest customer acquisition channel.”
Trisha Roy Jan 20, 2016 ▶ 9:04 How to Sell $300k Of Your Physical Product with Trisha Roy from Barn and Willow
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