The Ledger
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Roy: Barn & Willow applies an 85% markup on its products
“If it costs us a hundred dollars to make a product, we sell it for one 85 dollars.”
Roy: Barn & Willow is currently cash flow positive
“At this point, yes, we are cashflow positive but we think that we have to scale our marketing, we have to scale the team, and we have to scale our technology to really, you know take Barn and Willow to the next level, and that's why we would be you know, raisi…”
Barn & Willow's average order value is $1,000
“Our average order value is about a thousand dollars.”
Barn & Willow generates $20,000 to $25,000 in monthly revenue
“We are about 20,020 to 25,000 monthly revenue per month.”
Roy: Barn & Willow sees a 25% repeat purchase rate
“Our repeat transactions are about 25% at this point.”
Roy: Decor bloggers are Barn & Willow's primary customer acquisition channel
“So that's been one of our biggest customer acquisition channel.”
Barn & Willow manages India manufacturing operations via WhatsApp
“A lot of our stitching, the on-demand drapery stitching happens in India, and everyone in India is on WhatsApp, so I'm continuously coordinating with my operations manager, with our craftsmen, they're sending me pictures of when they're making the products, On…”
Barn & Willow sells custom window treatments at one-third traditional retail prices
“We are a home decor brand, and we offer premium quality custom window treatments and home decor accessories at accessible prices. So pretty much at one third the traditional retail price.”