Barn & Willow sells custom window treatments at one-third traditional retail prices
Trisha Roy · How to Sell $300k Of Your Physical Product with Trisha Roy from Barn and Willow · Jan 20, 2016 · at 1:38
Trisha Roy, founder and CEO of Barn & Willow, describes her direct-to-consumer home decor startup's product offerings and pricing model.
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“We are a home decor brand, and we offer premium quality custom window treatments and home decor accessories at accessible prices. So pretty much at one third the traditional retail price.”
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More from Trisha Roy
Roy: Barn & Willow applies an 85% markup on its products
“If it costs us a hundred dollars to make a product, we sell it for one 85 dollars.”
Roy: Barn & Willow is currently cash flow positive
“At this point, yes, we are cashflow positive but we think that we have to scale our marketing, we have to scale the team, and we have to scale our technology to really, you know take Barn and Willow to the next level, and that's why we would be you know, raisi…”
Barn & Willow's average order value is $1,000
“Our average order value is about a thousand dollars.”